Orangetheory Fitness recently debuted its first-ever documentary film, "Momentum Shift," at Los Angeles' DGA Theater Complex in an effort to share its origin story and brand philosophies with a wider audience.
The 27-minute documentary film was initally screened Oct. 21, 2019, with additional in-person screenings and an on-demand digital release planned for the coming months. (A trailer and full list of upcoming screenings can be viewed here.)
The film was directed by Emmy Award-winner Kristi Jacobson and produced by Culture.House.
"With this documentary, Orangetheory had the rare opportunity to work with Emmy Award-winning Director Kristi Jacobson and tell legitimate, powerful stories, which is why the film was a natural next step for the brand," Orangetheory's Chief Branding Officer Kevin Keith said in a media release. "To be able to tell a meaningful story about transforming lives and ultimately leaving the world a better place is the driving motivation for us all. We've been in the storytelling space for some time on our owned channels, but to be able to dive into a much more intimate project in this space—and one that gave our members the ability and platform to share the brand's impact with friends and family—was really special."
The film focuses on the life of Orangetheory founder Ellen Latham in addition to profiling trainer Joe Oniwor and member Kristen Ritchotte.
The cast members and Jacobson were interviewed at the Los Angeles premiere by actress and model Ali Larter.
"When I developed what would eventually become Orangetheory Fitness, my mission was simple: to give everyone who walked into my studio the tools to accomplish their goals," Latham said in the media release. "I could not be prouder that what Orangetheory Fitness offers in-studio every single day has manifested greatness in other aspects of our members' lives. It really is true that spending just one hour inside the studio with us helps members live more vibrantly the other 23 hours of their day."
Orangetheory currently claims 1,250 studios in all 50 American states and more than 20 countries.
The company ranked No. 13 on Club Industry's Top 100 Health Clubs of 2019 list with $179.78 million in 2018 corporate revenue and franchise fees.
Orangetheory also ranked No. 1,830 on Inc.'s latest 5000 List.