Orangetheory Fitness, Boca Raton, Florida, exceeded $1 billion in 2018 system-wide sales, the company announced on Feb. 4. Orangetheory originally targeted this revenue milestone after reporting last year's first quarter results.
“We opened our first studio in 2010 with one purpose in mind: to blaze our own trail with a workout that would help people live a longer, more vibrant life,” Ellen Latham, Orangetheory co-founder and fitness regimen designer, said in a media release. “I’m so grateful that our members have embraced that approach, which is designed to bring the heart-rate into those key zones that allow members to push themselves harder and reach new goals in the studio.”
Orangetheory co-founder and CEO Dave Long echoed Latham's praise and said the company is aiming to globally operate 2,500 studios with 2.5 million members by 2024. Orangetheory currently claims 800,000 members across 1,100 studios in 49 American states and 22 countries. Long said the company is in the process of developing 500 new studios.
Orangetheory ranked No. 13 on Club Industry's Top 100 Health Clubs of 2018 list, reporting $136.44 million in 2017 revenue. This revenue—a 45 percent increase from 2016—represented corporate-owned clubs and franchisee fees, not system-wide revenue. Only five companies on the list reported more than $1 billion in annual revenue.
In January 2019, Orangetheory was ranked No. 25 on Entrepreneur's 2019 Franchise 500 list. The annual list ranks franchisors by five criteria: support, costs and fees, size and growth, brand strength, and financial strength and stability.
In July 2018, Orangetheory opened its 1,000th club, which was in Portland, Oregon.