Master Class
5 Must-Do’s To Accelerate Growth
2 p.m. ET, Thursday, Aug. 27, 2020 | Club Industry

With more than 1.2 million new members joining fitness clubs and gyms, the time to accelerate your business growth is now. In addition to taking care of your staff and facilities, how can a growth-minded club operator leverage technology to stay competitive, exceed member expectations and increase revenue? Find out the five must-do’s now so you are ready for growth. Register for this free Master Class webinar at 2 p.m. ET on Aug. 27. 

Presenter: Aaron Verasammy, National Sales Director, ABC Financial

Register here.

Master Class
COVID-19’s Impact on Membership, Programming, Club Types and Engagement
2 p.m. ET Thursday, July 23, 2020 | Club Industry

In this webinar, you will see data and hear analysis about how the last few months have affected memberships by club types (big box vs. studios) and how they have impacted cancellations, freezes, unique check-ins, chargebacks and refunds. Plus, get details about the effects on programming and member engagement.

Based on these insights, a path to a successful future is beginning to become clearer as it relates to a change in your relationship with members, revenue potential, safety protocols and innovations that can keep members engaged with you.

Presenter: Darol Lain, president, ClubReady

Register here.

Town Hall
A Fitness & Healthcare Industry Breakthrough in Membership Reimbursement, Engagement and Revenue Generation
Club Industry

Throw out the “I am only a gym” mentality. Become a health and wellness 2.0 brand that generates more revenue and attracts more members with no investment or work by you and your staff. The key? Thinking outside your brick and mortar footprint and embracing technology that integrates your business into the healthcare ecosystem by partnering with health insurance companies. The payoff is your ability to improve the health of your community while effortlessly increasing revenue.


Adam Zeitsiff, CEO, Gold’s Gym International

Troy Simon, CEO/Co-Founder, Concierge Health Inc.

Mike Clarke, Senior Enterprise Partnership Leader of Humana Wellness, Humana

Ryan Eder, Founder and CEO, IncludeHealth

Sponsored by: Concierge Health, Humana, Gold's Gym International, IncludeHealth and Burnalong

Now available on demand. 


Share Your Thoughts About The 2020 Club Industry Show
Club Industry

The Club Industry Show team is working diligently to prepare this year's Club Industry Show for you. Our beautiful new venue—the St. Louis Union Station Hotel in St. Louis, Missouri—is a perfect place for great networking events and top-quality education sessions located on the same floor as the sun-filled and airy exhibit hall space.

To ensure we are creating a safe event, we are modifying the spaces and amplifying the cleaning protocols to adhere to best practices in the age of COVID-19. Our company has created the Questex Event Directive so you can see the different initiatives we're putting in place for your safety!

As we plan for this year's Club Industry Show, we would like to hear your thoughts and concerns, so we can ensure this event meets your needs and standards!

Please take a few moments to fill out this short survey and offer your input.

We can't wait to see you in St. Louis, Oct. 14-16th. Stay safe and well!

Calling On You To Submit Your 2020 Top 100 Clubs Form
Club Industry

In an effort to show how viable and strong the fitness industry was in 2019, Club Industry is calling upon all health club owners, CEOs, COOs and CFOs to take five minutes to submit their Top 100 Clubs form, which will ask for your 2019 revenue. This year’s list is even more important than ever to reflect the vitality the industry was experiencing prior to this year. You don’t want to be left out. Fill out the form now. Deadline is July 15.

Master Class
Situational Leadership During Times of Crisis, Uncertainty and Opportunity
Recorded on Thursday, June 18, 2020 | Bill McBride, Active Wellness and BMC3 Consulting

Now available on demand!

The uncertainty and challenges of the COVID-19 pandemic and its domino effects on the health club industry reveal the importance of good leadership and management. Learn how to reduce the “noise” of our current state so you can lead and manage effectively in this crisis and future challenges. Learn how to focus on the fundamental elements needed for a successful strategy. Find out what club operators should be thinking, planning and doing in an age when consumer fear is high, consumer behavior seems to be changing, unemployment is near record levels, government regulations have increased, technology is being used in new ways and many clubs may not reopen.

Key takeaways will be:
Understanding your current state

  • Financially line by line
  • Competitive landscape
  • Management execution requirements
  • Consumer sentiment
  • Staff considerations
  • Survivability 

Understanding your near term state

  • Post PPP/stimulus money
  • Closure, survival or optimization?

Understanding your mid-long term state

  • Opportunistic 
  • On-going differentiation

Mega-trends affecting the Industry


Bill McBride

President and CEO of BMC3 Consulting, Coaching and Club Management

Co-founder, President and CEO of Active Wellness

Bill McBride is a health club industry veteran with more than 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, as well as residential, community, multi-tenant and corporate fitness sites. He co-founded Active Wellness LLC and owns health club consultancy BMC3. He served as chairman of the board of directors for IHRSA, president of MACMA and on the advisory board for ACE. He is an active author on industry education, serves on fitness-related technology company advisory boards and serves as a faculty member for the Medical Wellness Association. He recently served on the ACSM Facility Standards & Guidelines 5th Edition Committee as an editor. He consults and speaks regularly on industry topics throughout the world.


Town Hall
Look UP and Hit the Ground Running: Welcoming Back Members and Maximizing Revenue Post COVID-19
Now available on demand. (Recorded on June 10, 2020.) | UPShow

Join UPshow, the industry's leading member engagement platform, and learn how to re-engage members, recoup revenue and recruit new clients post COVID-19.

In this 45 minute webinar you will receive our Back to Business Toolkit, which offers a dozen deliverables (email, social media, signage, etc.) and immediate actions to help your club thrive.

Now Available On-Demand!

Two Minutes: We Need Your Input On The 2020 CEO Summit
Club Industry

Club Industry and our new CEO Summit co-directors, Blair McHaney and Al Noshirvani, are working diligently to prepare this year's CEO Summit for you. Our beautiful new venue—the St. Louis Union Station Hotel in St. Louis, Missouri—is a perfect place to bring together the top club operators for what could be your first major in-person gathering in 2020! We plan to discuss how COVID-19 has changed the industry and how you innovate member success at your clubs.

To ensure we are creating a safe event, we are doing what you have done for your members at your clubs—we are modifying the spaces and amplifying the cleaning protocols to adhere to best practices in the age of COVID-19.

As we plan for this year's CEO Summit, we would like to hear your thoughts and concerns, so we can ensure this event meets your needs and standards! Please take two minutes to take this survey


Master Class
After COVID-19: Trainers Must Adapt to a New Normal
Thursday, May 14, 2020 2:00 p.m. ET / 11:00a.m. PST | 6 Figure Trainers & Coaches

As clubs and studios begin to reopen and get back to training your clients, you won’t be able to go back to business as usual. The “usual” will be something brand new. The time ahead, although more than a little uncomfortable, is a unique opportunity, the likes of which we have never experienced before in our lifetimes. Find out steps you can take now to prepare for this new normal, the new protocols you’ll need to have in place to earn the trust of your existing and new clients, and the program pivots you can make now to grow your business stronger and more effective than it was before. 


Ron Gordon

CEO - Founder - Gordon Training Systems, Inc

Watch on Demand Now

The 2020 Club Industry Show
October 14-16, 2020 | St. Louis, Missouri | Club Industry

Join us Oct. 14-16, 2020, for the 2020 Club Industry Show, which will be held in a new city—St. Louis, Missouri. Register now for the education and networking event that welcomes the entire fitness industry.

Master Class
How To Connect, Converse With, Comfort And Re-Commit Your Members During COVID-19 And Beyond
Thursday, April 20, 2020 2:00 p.m. ET / 11:00a.m. PST | Trek CCM, LLC

In this Master Class webinar, we will review how to get our community back into our fitness centers and how to keep our members and guests safe and healthy. As fitness operators, we are entering uncharted territory where customer relations is now going to be the foundation of our survival and growth. During this webinar, listeners will gain an understanding of what type of conversations and connections can and should be made with members as well as the impact of those conversations in our engagement and retention. In addition, how consumers want to be communicated with, and what you need to know in order to attract new business.



Cameron Marcum
Founder and CEO, Trek CCM, LLC


                                                                                                            Watch On Demand Now 

Master Class
Guide for How to Add Online Training
December 12, 2019 2:00 pm ET / 11:00am PT | Greg McCoy Training and Coaching

The Hands-On Trainer’s Guide to Online Training.

  • Online Training with Low Tech Skills and Low Time Investment
  • Increase Client Satisfaction and Adherence
  • Increase Revenue Potential


Greg McCoy
Greg McCoy Training and Coaching

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Master Class
How to Sell Out Your Programming
November 14, 2019 2:00 pm ET / 11:00am PT | Premium Performance Training

Sell Your Programming OUT Consistently.

How often do you have your programs completely sold out? That should be the goal and result of all of your programs. This session will provide a surprisingly simple and effective framework with which to consistently sell your programs out. When you do so, you will have a positive impact on results, retention and revenue. If you are a Program Director or Trainer, this session will make a HUGE difference in the outcomes of your efforts and your income.


Karen Woodard
Premium Performance Training

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Master Class
Next Generation Sales Process
October 15, 2019 2:00 p.m. ET / 11:00a.m. PST | SACO Sport & Fitness

Learning Points:

  • How today's consumer wants to interact with us
  • How to make the joining process comfortable, fun, inspiring & rewarding
  • Alternative Compensation models & KPI's to promote member and club success
  • How the sales process can incorporate all club products and programs
  • Learn when and how to effectively integrate more members into programs


Scott Gillespie
SACO Sport & Fitness

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Master Class
Nutrition Advice and Trainers: Keep within Your Scope of Practice
August 8, 2019 2:00 pm ET / 11:00am PT | The University of North Georgia

Learning Points: After completion, the nutrition professional will be able to:

  • Differentiate what nutritional advice is within, or not within, the scope of practice.
  • Evaluate the current fad nutritional plans (Paleo, Keto, SOS, intermittent fasting) for safety, effectiveness and evidence-based research.
  • Understand the need for pre-loading and post-loading for exercise based on the client’s goals.
  • Evaluate the overall quality of a food product based on label scrutiny.


Melissa Layne
Assistant Professor, Kinesiology Department
The University of North Georgia

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Master Class
Turn Members into Social Media Ambassadors
July 18, 2019 2:00 pm ET / 11:00am PT | UpShow

Learning Points:

  • Why Earned Social Media is so important. (UGC; Member-generated content)
  • Members have a larger reach than your brand [sharing on social media]
  • The best lead-gen tool? Your Members
  • Why your staff is equally important as your members on social media


Mark Eyer
Co-founder & CMO

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Master Class
The Fitness Business of the Future: How Consumer Experience Is Changing Everything
June 13, 2019 2:00 pm ET / 11:00am PT | ABC Financial Services

Club owners must focus on building an awesome brand today that includes great user experience. Learn about how the following areas fit into this:

  • Hyper-personal – How hyper-personal services and communications can create loyalty
  • Easy – Why frictionless buying should be simple, fast, functional
  • Integrated – Why you need to allow your customers to buy services across platforms
  • Strategic – How to invest in where things are headed, including video and mobile
  • Omnichannel – How to own the customer 24/7


Watch On Demand Now

Master Class
Member Retention Strategies that Fuel Growth
Tuesday, April 16, 2019 2:00 PM - 3:00 PM | Listen360

Are you unhappy with your retention rates? Have you been looking for ways to optimize your retention strategy to keep members coming back?

Join our webinar to uncover the strategies used by more than 5,000 fitness clubs and studios to maximize retention and drive growth. Discover:

  • How to use member feedback to achieve sustainable growth and long-term profitability
  • The one number you need to know in order to grow
  • Actionable steps to increase member retention in your business today


Katie Bosie
Senior Business Manager
Listen 360

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Master Class
How to Increase Engagement in Fitness Programming Using Wearable Technology
Thursday, September 12, 2019 2:00 PM – 3:00 PM EST | UpShow

As the top trend in the fitness industry in 2019, 2017 and 2016, wearable technology can have an important impact on your members’ satisfaction with their fitness, your member retention and your ability to remain competitive in an ever-evolving fitness landscape. In this webinar, we’ll explore how to integrate wearable technology into the programs you already offer, how you can use wearable technology to assess your members’ fitness results and how to add value to your members’ experience outside the four walls of your club.

In this webinar, you will learn:

  • How wearable tech can be used in personal training, small group and group fitness
  • Ways to use wearable tech data in member assessments
  • Ways to hold clients accountable outside the club


Mark Eyer
Co-founder & CMO

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Master Class
Onboarding Your Way to a Million-Dollar Personal Training Department
Thursday, Apr 4, 2019 2:00 PM - 3:00 PM | Active Wellness

In this webinar, you will get a deep dive into the onboarding process for members and fitness department team members so you can set your facility up for long-term success. We will look at the new member lifecycle from both the member perspective and that of the fitness department with the goal of sharing how to set expectations, deliver on promises, decrease attrition and increase sales.

The presentation will share industry statistical benchmarks that exist in the new member life cycle that show the difference between keeping members or losing them. You will walk away with actionable items and fitness programs to implement based on this data. The goal will be to increase the usage and joy of current members to limit attrition and increase sales.


Mark Koester
Director of Fitness
Active Wellness

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