Master Class
Situational Leadership During Times of Crisis, Uncertainty and Opportunity
2 p.m. ET/11 a.m. PT, Thursday, June 18, 2020 | Bill McBride, Active Wellness and BMC3 Consulting

2 p.m. Eastern, June 18, 2020

Register here!

The uncertainty and challenges of the COVID-19 pandemic and its domino effects on the health club industry reveal the importance of good leadership and management. Learn how to reduce the “noise” of our current state so you can lead and manage effectively in this crisis and future challenges. Learn how to focus on the fundamental elements needed for a successful strategy. Find out what club operators should be thinking, planning and doing in an age when consumer fear is high, consumer behavior seems to be changing, unemployment is near record levels, government regulations have increased, technology is being used in new ways and many clubs may not reopen.

Key takeaways will be:
Understanding your current state

  • Financially line by line
  • Competitive landscape
  • Management execution requirements
  • Consumer sentiment
  • Staff considerations
  • Survivability 

Understanding your near term state

  • Post PPP/stimulus money
  • Closure, survival or optimization?

Understanding your mid-long term state

  • Opportunistic 
  • On-going differentiation

Mega-trends affecting the Industry


Bill McBride

President and CEO of BMC3 Consulting, Coaching and Club Management

Co-founder, President and CEO of Active Wellness

Bill McBride is a health club industry veteran with more than 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, as well as residential, community, multi-tenant and corporate fitness sites. He co-founded Active Wellness LLC and owns health club consultancy BMC3. He served as chairman of the board of directors for IHRSA, president of MACMA and on the advisory board for ACE. He is an active author on industry education, serves on fitness-related technology company advisory boards and serves as a faculty member for the Medical Wellness Association. He recently served on the ACSM Facility Standards & Guidelines 5th Edition Committee as an editor. He consults and speaks regularly on industry topics throughout the world.


Master Class
After COVID-19: Trainers Must Adapt to a New Normal
Thursday, May 14, 2020 2:00 p.m. ET / 11:00a.m. PST | 6 Figure Trainers & Coaches

As clubs and studios begin to reopen and get back to training your clients, you won’t be able to go back to business as usual. The “usual” will be something brand new. The time ahead, although more than a little uncomfortable, is a unique opportunity, the likes of which we have never experienced before in our lifetimes. Find out steps you can take now to prepare for this new normal, the new protocols you’ll need to have in place to earn the trust of your existing and new clients, and the program pivots you can make now to grow your business stronger and more effective than it was before. 


Ron Gordon

CEO - Founder - Gordon Training Systems, Inc

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The 2020 Club Industry Show
October 14-16, 2020 | St. Louis, Missouri | Club Industry

Join us Oct. 14-16, 2020, for the 2020 Club Industry Show, which will be held in a new city—St. Louis, Missouri. Register now for the education and networking event that welcomes the entire fitness industry.

Master Class
How To Connect, Converse With, Comfort And Re-Commit Your Members During COVID-19 And Beyond
Thursday, April 20, 2020 2:00 p.m. ET / 11:00a.m. PST | Trek CCM, LLC

In this Master Class webinar, we will review how to get our community back into our fitness centers and how to keep our members and guests safe and healthy. As fitness operators, we are entering uncharted territory where customer relations is now going to be the foundation of our survival and growth. During this webinar, listeners will gain an understanding of what type of conversations and connections can and should be made with members as well as the impact of those conversations in our engagement and retention. In addition, how consumers want to be communicated with, and what you need to know in order to attract new business.



Cameron Marcum
Founder and CEO, Trek CCM, LLC


                                                                                                            Watch On Demand Now 

Master Class
Guide for How to Add Online Training
December 12, 2019 2:00 pm ET / 11:00am PT | Greg McCoy Training and Coaching

The Hands-On Trainer’s Guide to Online Training.

  • Online Training with Low Tech Skills and Low Time Investment
  • Increase Client Satisfaction and Adherence
  • Increase Revenue Potential


Greg McCoy
Greg McCoy Training and Coaching

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Master Class
How to Sell Out Your Programming
November 14, 2019 2:00 pm ET / 11:00am PT | Premium Performance Training

Sell Your Programming OUT Consistently.

How often do you have your programs completely sold out? That should be the goal and result of all of your programs. This session will provide a surprisingly simple and effective framework with which to consistently sell your programs out. When you do so, you will have a positive impact on results, retention and revenue. If you are a Program Director or Trainer, this session will make a HUGE difference in the outcomes of your efforts and your income.


Karen Woodard
Premium Performance Training

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Master Class
Next Generation Sales Process
October 15, 2019 2:00 p.m. ET / 11:00a.m. PST | SACO Sport & Fitness

Learning Points:

  • How today's consumer wants to interact with us
  • How to make the joining process comfortable, fun, inspiring & rewarding
  • Alternative Compensation models & KPI's to promote member and club success
  • How the sales process can incorporate all club products and programs
  • Learn when and how to effectively integrate more members into programs


Scott Gillespie
SACO Sport & Fitness

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Master Class
Nutrition Advice and Trainers: Keep within Your Scope of Practice
August 8, 2019 2:00 pm ET / 11:00am PT | The University of North Georgia

Learning Points: After completion, the nutrition professional will be able to:

  • Differentiate what nutritional advice is within, or not within, the scope of practice.
  • Evaluate the current fad nutritional plans (Paleo, Keto, SOS, intermittent fasting) for safety, effectiveness and evidence-based research.
  • Understand the need for pre-loading and post-loading for exercise based on the client’s goals.
  • Evaluate the overall quality of a food product based on label scrutiny.


Melissa Layne
Assistant Professor, Kinesiology Department
The University of North Georgia

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Master Class
Turn Members into Social Media Ambassadors
July 18, 2019 2:00 pm ET / 11:00am PT | UpShow

Learning Points:

  • Why Earned Social Media is so important. (UGC; Member-generated content)
  • Members have a larger reach than your brand [sharing on social media]
  • The best lead-gen tool? Your Members
  • Why your staff is equally important as your members on social media


Mark Eyer
Co-founder & CMO

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Master Class
The Fitness Business of the Future: How Consumer Experience Is Changing Everything
June 13, 2019 2:00 pm ET / 11:00am PT | ABC Financial Services

Club owners must focus on building an awesome brand today that includes great user experience. Learn about how the following areas fit into this:

  • Hyper-personal – How hyper-personal services and communications can create loyalty
  • Easy – Why frictionless buying should be simple, fast, functional
  • Integrated – Why you need to allow your customers to buy services across platforms
  • Strategic – How to invest in where things are headed, including video and mobile
  • Omnichannel – How to own the customer 24/7


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Master Class
Member Retention Strategies that Fuel Growth
Tuesday, April 16, 2019 2:00 PM - 3:00 PM | Listen360

Are you unhappy with your retention rates? Have you been looking for ways to optimize your retention strategy to keep members coming back?

Join our webinar to uncover the strategies used by more than 5,000 fitness clubs and studios to maximize retention and drive growth. Discover:

  • How to use member feedback to achieve sustainable growth and long-term profitability
  • The one number you need to know in order to grow
  • Actionable steps to increase member retention in your business today


Katie Bosie
Senior Business Manager
Listen 360

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Master Class
How to Increase Engagement in Fitness Programming Using Wearable Technology
Thursday, September 12, 2019 2:00 PM – 3:00 PM EST | UpShow

As the top trend in the fitness industry in 2019, 2017 and 2016, wearable technology can have an important impact on your members’ satisfaction with their fitness, your member retention and your ability to remain competitive in an ever-evolving fitness landscape. In this webinar, we’ll explore how to integrate wearable technology into the programs you already offer, how you can use wearable technology to assess your members’ fitness results and how to add value to your members’ experience outside the four walls of your club.

In this webinar, you will learn:

  • How wearable tech can be used in personal training, small group and group fitness
  • Ways to use wearable tech data in member assessments
  • Ways to hold clients accountable outside the club


Mark Eyer
Co-founder & CMO

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Master Class
Onboarding Your Way to a Million-Dollar Personal Training Department
Thursday, Apr 4, 2019 2:00 PM - 3:00 PM | Active Wellness

In this webinar, you will get a deep dive into the onboarding process for members and fitness department team members so you can set your facility up for long-term success. We will look at the new member lifecycle from both the member perspective and that of the fitness department with the goal of sharing how to set expectations, deliver on promises, decrease attrition and increase sales.

The presentation will share industry statistical benchmarks that exist in the new member life cycle that show the difference between keeping members or losing them. You will walk away with actionable items and fitness programs to implement based on this data. The goal will be to increase the usage and joy of current members to limit attrition and increase sales.


Mark Koester
Director of Fitness
Active Wellness

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