Three-Time Navy SEAL Commander to Keynote CEO Summit: How to Create Unstoppable Teams

Alden Mills
(Photo courtesy Alden Mills.) Alden Mills, a former Navy SEAL commander, will keynote at this year's CEO Summit.

How do you take a one-of-a-kind event like the annual Club Industry CEO Summit and make it even better? Add a three-time Navy SEAL commander and best-selling author to be the keynote speaker.

Alden Mills conquered childhood asthma and accomplished extraordinary things: He became a nationally ranked rower, a Naval Academy graduate, a three-time Navy SEAL platoon commander and founder/CEO of one of the nation’s fastest-growing companies. Mills also earned his MBA in entrepreneurship at Carnegie Mellon’s Tepper School.

He holds more than 40 patents, and his start-up, Perfect Fitness, was recognized in 2009 as No. 4 among the Inc. 500 fastest-growing private companies.

We are fortunate to have someone with his leadership experience and personal passion for fitness to offer the keynote presentation at our invitation-only event.

His first book, “Be Unstoppable,” is about leading yourself. Subtitled “Eight Essential Actions to Succeed at Anything,” the book has sold more than 25,000 copies in three languages.

His latest book, “Unstoppable Teams,” is about building an unstoppable culture. It addresses the four essential actions of high-performance leadership.

I’ve had several inspiring calls with Mills to prepare for the event and would like to share a few of the topics that he will likely address at this year’s CEO Summit:

  • The biggest leadership challenge – managing attitudes
  • Leading yourself – what we focus on drives how we behave, which controls what we do
  • The seven traits of unstoppable teammates
  • The CARE Loop – four essential actions to go from selfish to selfless

Mills takes great pride in tailoring his message to the specific needs and interests of his audience. In addition to keynoting during lunch on Thursday, Oct. 10, he will join us on Wednesday, Oct. 9 for the club tours, happy hour and dinner.


Each attendee will receive a copy of Mills’ newest book, “Unstoppable Teams.”

Register NOW for this 2019 Club Industry CEO Summit, Thursday, Oct. 10.

And don’t forget to include the club tours, cocktails and dinner on Thursday, Oct. 9.

CEO Summit registration includes access to the three days of Club Industry education sessions (Oct. 9-11) and two days of exhibit hall (Oct. 10-11).

I would like to thank Francesca Schuler, CEO of In Shape Health Clubs for recommending Alden Mills, just as I began looking for the perfect keynote speaker. And another thank you to Matrix Fitness for offering, without hesitation, to be our keynote sponsor. There truly is alignment in the universe!

I look forward to seeing you all in Chicago for what is shaping up to be a terrific event.

Feel free to add your comments in the comment section below or email me at [email protected]

Please note: Club Industry's annual CEO Summit is an invitation-only event designed exclusively for owners and C-level executives of the largest health club companies in North America. (Those with $5 million or more in single club revenue or more than $10 million in multi-club revenue.)


Tim Rhode is a fitness industry veteran with more than 30 years of experience, managing, developing, owning, growing and consulting in the health club industry. As an owner and manager beginning in 1986, he has operated health, wellness and racquet sports clubs from 8,000 to 120,000 square feet with teams of 20 to more than 300 people and more than 100 personal trainers. As an industry innovator and consultant, Rhode helps small, large and multi-club operators to visibly improve their businesses with strategy, systems, training and motivation. Email [email protected], or call or text him at 443-324-0580.

Matrix logo

Suggested Articles:

Times of shared strife and stress bond people to each other, and your club can be the place that bonding can occur.

Yes, good news is happening in the fitness industry during this COVID-19 crisis, and Club Industry does want to share that good news. You can help.

Successful reopening of your health club will depend on a communication plan that addresses the fears of your direct stakeholders and the general publ