Insights & Resources

Commentary, interviews and online analysis for professionals at all levels of the fitness industry.

Highlights

Cutting Through Fitness's White Noise: Q&A with Club Industry Brand Ambassador Mike Gelfgot

Aug 21, 2018

Mike Gelfgot has spent more than a decade working as a personal trainer and an Anytime Fitness franchise partner—now operating 23...

Protecting Your Fitness Studio’s Culture in the Midst of Scale

Aug 01, 2018

Growing your fitness business is painful, but it can also provide a time to step back and look anew at where you...

How Blogs/Social Media Convert Wellness Prospects Into Customers

Aug 01, 2018

Most health and fitness businesses know that regular blog/Facebook posts are supposed to miraculously attract...

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How to Win at Personal Training Sales

Aug 01, 2018

The winning formula for maximizing all of your personal training consult opportunities isn't in promising to cure all your client's fitness ills, but it is in listening, leading, coaching and creating a partnership.

Grow Your Fitness Business Smarter, Not Harder: Q&A with Club Industry Brand Ambassador Luke Carlson

Jul 31, 2018

Luke Carlson, CEO of Discover Strength, has devoted his career to helping people exercise smarter, not harder, and he applies that to the way he has built his business, too. We caught up with Carlson about why he's eager to present on the...

3 Days to a More Profitable Health and Wellness Business and a Wiser You

Jul 26, 2018

It's time to do something about setting your health and wellness business apart from your competition. Get the help you need to change the trajectory of your club and your career.

Championing Fitness for Every Body: Q&A with Club Industry Brand Ambassador Suzanne Gray

Jul 26, 2018

The health club industry is sometimes criticized for "helping the fit get fitter." Suzanne Gray, president of Right Fit Sport Fitness Wellness, is determined to change this perception. She has spent four decades developing tailored fitness...

Find Out How Superheroes Attract Health Club Members and Increase Their Revenue

Jul 19, 2018

It's time to let out your superhero. Learn how to be one when it comes to attracting new members, creating better member...

Brand Ambassadors Aren’t Just for Health Clubs

Jul 17, 2018

Everyone has their fans, and those fans often are created because your brand helped them to achieve at least some of their...

Follow These 3 Rules for Effective Communication with Staff at Your Fitness Business

Jul 01, 2018

If you don't communicate effectively with your staff, your fitness facility will struggle to offer a cohesive experience to...

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