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Insights & Resources

Commentary, interviews and online analysis for professionals at all levels of the fitness industry.

Highlights
fitness anywhere
The Future Is 'Fitness Anywhere'
Mar 17, 2019
Health club operators can take cues from retailers and bankers who have learned that success requires offering ease, convenience and results for customers wherever they may be.
Health club members
Sponsored Content
2019 Is the Year of the Customer
Mar 11, 2019
Today’s health clubs operate in the age of the customer, where member experience and member voice are everything and where the sell-more-than-you-lose business model is impossible to maintain.
Woman on iPhone
Sponsored Content
Will We Thrive or Will We Perish?
Feb 20, 2019
To survive, the fitness industry needs to change its focus from monthly membership dues and revenue per member, per month to a focus on how to create bigger wins. And creating those bigger wins will inevitably involve technology.
Bug on a windshield
Sometimes You’re the Bug
Feb 15, 2019
The survival of your business depends on your ability to spot and respond to trends in a timely fashion.
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