Insights & Resources

Commentary, interviews and online analysis for professionals at all levels of the fitness industry.

Highlights

2019 Digital Marketing Trends for Health & Wellness Businesses

Dec 01, 2018

Here’s our digital marketing to-do (and don’t) list for health clubs, fitness businesses, medical practices, wellness centers, healthy...

Bolster Your Brand and Your Revenue with Smart HIIT Programming

Nov 15, 2018

Club Industry's latest webinar educates club operators on the best practices in interval training, as well as...

New Apple Watch Features an ECG System and Fall-Detection Technology

Nov 08, 2018

The Apple Watch Series 4's health-centric technologies have been approved by the United States Food and Drug...

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Two Online Conversion Tools That Health Clubs Underutilize

Nov 02, 2018

Most health, wellness, and fitness businesses run on membership numbers and client counts. But when you’re planning to advertise, how can you tell which prospects are likely to become paying customers?

6 Tax-Planning Tips That Make Life Easier for Health Club Owners

Nov 01, 2018

As we get closer to yet another year’s end, there are many steps health club owners can take to potentially reduce their tax liabilities and avoid any issues with the IRS.

How Franchising and Licensing Can Be Avenues to Expand Your Fitness Business

Nov 01, 2018

Health club owners often look at licensing or franchising as options for expansion. This article offers insights on how they differ.

Thank You to Michelle, Luke, Kurt, Mike, Suzanne, Tony and Cosmo

Nov 01, 2018

The fitness industry is full of people who feel the call to give of themselves for the improvement of the industry. We salute seven of those people.

Ford Saeks, 2018 Club Industry Show keynoter

Ford Saeks Inspires Fitness Pros to Vanquish Their Self-Limiting Habits

Oct 30, 2018

At the core of Ford Saeks' Club Industry Show keynote message was a series of not-to-dos as opposed to to-dos. The author and...

FREE Webinar: HIIT - Creating Safe and Effective Programs that Generate Results and Revenue

Oct 24, 2018

You may think you know what HIIT is, what the benefits are and what the ideal time and intensity is, but you probably don’t...

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