Insights & Resources

Commentary, interviews and online analysis for professionals at all levels of the fitness industry.

Highlights

Elevate Your Health Club’s Business by Elevating Your Customers' Experience

Feb 19, 2019

Great brands create a unique atmosphere and memorable customer experience before pushing product. Health clubs must adopt this approach...

Sometimes You’re the Bug

Feb 15, 2019

The survival of your business depends on your ability to spot and respond to trends in a timely fashion.

Does Something Look Different to You?

Feb 14, 2019

No, you aren't at the wrong website, but yes, something has changed when you come to the Club Industry site...

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Look Beyond Your Net Promoter Score to Drive Member Loyalty

Feb 09, 2019

Many in the industry have suggested that the Net Promoter Score is the ultimate measure of member loyalty, but it is not the only metric health club operators should consider.

The Local SEO Cheatsheet For Gyms, Health Clubs & Fitness Centers

Feb 01, 2019

What local search and SEO best practices do the best-marketed gyms, health clubs and fitness centers get right? We dug into real data from fitness businesses in the 10 largest U.S. cities: Dallas, Houston, Chicago, New York, Los Angeles...

The Irony of Attempting to Keep Politics Out of Health Clubs

Jan 31, 2019

In trying to keep politics out of health clubs, some fitness facility operators are garnering attention that is making politics a part of their clubs.

Google Has Bought $40 Million in Fossil Technology, Is Developing New Product

Jan 24, 2019

The transaction stipulates that select members of Fossil's research and development team will join Google to help launch a new, innovative product related to the technology, but Google's long-term strategy within the smartwatch market remains...

Life Time CEO Bahram Akradi Urges Politicians to Come Together

Jan 22, 2019

In an open letter, Bahram Akradi urges people to call upon their elected officials to unite and do what's best for the country...

Flipping the Telescope

Jan 19, 2019

Adjusting your mindset about new options in the fitness industry can open opportunities to make your business more relevant and...