14 Observations about the Direction of the Fitness Industry in 2014

Bill McBride, CEO of Active Sports Clubs and consulting company BMC3, shares 14 observations about some of the fitness trends he is seeing and where those trends are taking the industry. McBride, the former president and COO of Club One, San Francisco, as well as a past chairperson of the IHRSA Board of Directors, can be reached at [email protected]. BMC3 does consulting, coaching and club management.

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