We’ve all read the results of surveys showing that Americans are more interested in their health and wellness due to the COVID-19 pandemic. Considering just 20 percent of the population belongs to a health club of some sort, we’re leaving a large percentage of the population trying to tend to their wellness needs and wants on their own or with online programs only, likely a bad recipe for people who have little knowledge or experience tending to their wellness.
So what can help you reach out to this 80 percent? Partnerships with the medical community.
Even though trust levels in many institutions have dropped during COVID-19, the level of trust that people have in their doctors remains high with 74 percent of those surveyed saying they have a mostly positive view of medical professionals, according to a study by Pew Research Center. In another survey by the nonpartisan research organization NORC at the University of Chicago, 84 percent of the public said they trust doctors, 85 percent said they trust nurses and 72 percent said they trust hospitals.
Find out what the needs that the medical community has in partnering with fitness providers as well as how some health clubs and YMCAs have developed their medical partnerships by attending next week’s free virtual event put together by Club Industry, the Future of Fitness and Healthcare Integration. You can find out more about the event by going here, and you can register by going here.