Under Armour's Connected Fitness Platform Logged 2 Billion Activities in 2015

Under Armour39s Connected Fitness platform includes the UA Record MapMyFitness Endomondo and MyFitnessPal apps plus the recently released HealthBox Photo by Jeff SchearGetty Images for Under Armour

Under Armour's Connected Fitness platform includes the UA Record, MapMyFitness, Endomondo and MyFitnessPal apps, plus the recently released HealthBox. (Photo by Jeff Schear/Getty Images for Under Armour.)

When Under Armour, Baltimore, Maryland, reported fourth quarter financials Thursday, it also shed light on user data for the company's Connected Fitness platform.

Under Armour has nearly 160 million unique registered users across the platform, which logged nearly 8 billion foods and 2 billion activities in 2015, Under Armour CEO Kevin Plank said in a media release. Last year, Plank had noted that the platform logged 1.3 billion workouts through September 2015 and was growing by 100,000 users per day. Earlier this month, Under Armour unveiled the new UA Record app and a group of new products led by the Under Armour HealthBox.

"Working seamlessly together, these products create the framework for all athletes to measure their health & fitness," Plank said. "Now with a more complete picture of our consumer, we are establishing our data-driven math house that will provide us with real-time information to make better decisions and build even better products. More importantly, it will provide deeper insights, recommendations and personalized content to empower consumers to live healthier lives."

MapMyFitness, Endomondo and MyFitnessPal are the other apps in Under Armour's Connected Fitness platform. Under Armour acquired MyFitnessPal and Endomondo in 2015. Endomondo was purchased for $85 million, and MyFitnessPal was purchased for $474 million. MapMyFitness was purchased for $150 million in 2013.

UA Record is a dashboard-style app powered by IBM's Watson technology that curates data from a connected fitness device into a single screen. Endomondo is a personal training plan that progresses and adapts to a user's fitness level with abilities to track progress and log workouts. MyFitnessPal is a nutrition app that allows a user to track nutrition, calories and exercise. MapMyFitness tracks a user's run, ride, walk or hike. UA Record is a personalized platform that provides tailored instruction and information.

Under Armour's HealthBox debuted at the Consumer Electronics Show this month and retails for $400. The HealthBox is billed as a connected system that measures sleep, fitness, activity and nutrition. Products in the HealthBox are a wearable wrist tracking device, a scale that measures body fat percentage and a chest strap that monitors the user's heart rate.

Under Armour's Connected Fitness segment reported net revenue of $36.4 million through the first three quarters of 2015, up from $13.93 million during the same period in 2014. Full-year net revenue totals for 2015 for the Connected Fitness segment were not immediately available at the time this report was published.

Prior to Thursday's financial release, Under Armour's stock traded down 29 percent over the past three months over concerns of a warm winter negatively affecting apparel sales.

Shares surged Thursday after the fourth quarter earnings beat Wall Street's estimates. Under Armour earned $0.48 per share in the fourth quarter on revenue of $1.17 billion. Wall Street analysts were expecting the company to earn $0.46 per share on revenue of $1.12 billion, according to a Benzinga report. Shares traded up 15 percent following the market open at $79.19 per share.

Fitbit, San Francisco, led the worldwide wearable device market in the third quarter of 2015 with 4.7 million worldwide shipments in the quarter, according to an International Data Corporation report. The company had 19 million registered users and 9.5 million active users on its platform as of March 31, 2015, according to a Fitbit filing with the Securities and Exchange Commission.

Disclosure: Eric Stromgren owns shares of Under Armour stock.

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