Myzone Amps Up Asia-Pacific Focus With CEO Moves

Myzone CEO Asia Pacific Emmett Williams (left) is moving back to Australia to focus on growth in Asia-Pacific for Myzone while Mike Leveque (center) adds CEO of the Americas to his COO title. Myzone Group CEO Dave Wright (right) said the moves will help Myzone better support its club partners. (Photo courtesy Myzone.)

Myzone is restructuring its C-suite as CEO Emmett Williams returns to his homeland of Australia and COO Mike Leveque adds the role of CEO of the Americas, the company announced on July 30. The changes will be effective Aug. 12.

David Stalker will continue in his role as Myzone CEO for EMEA and president of EuropeActive.

Myzone, which offers an effort-based wearable fitness brand to more than 7,500 clubs in 84 countries, has experienced 40 percent compounded annual growth. Williams’ move to Australia will help the company ramp up its presence in the Asia-Pacific market, which the company said offers growth opportunity for Myzone. The company has already employed two senior account managers in Singapore.

“I have thoroughly enjoyed my nine years at Myzone, launching the technology with the very first operators in the U.S. and ensuring those gym facilities retain their members,” said Williams, whose title will be CEO Asia Pacific. ”It will be fantastic now to focus my energy on the Asia Pacific region and bring the ‘feel good’ Myzone experience to members in this rapidly growing market.”

Leveque, who is based in California and has 30 years of experience in the commercial health and fitness industry, has been responsible for developing relationships with key customer accounts as well as heading global product and support since 2011.

“I am greatly looking forward to expanding my role in the U.S. and feel extremely confident that we will continue to provide the best services to support our existing portfolio of operators while we introduce our member engagement platform to many others,” Leveque said in the media release. ”I anticipate great things for Myzone, our clients, and their members in the coming years.”

Myzone Group CEO Dave Wright said that Myzone’s leadership team has helped ensure that Myzone technology attracts and retains members for its club partners, which include Anytime Fitness, David Lloyd, Fitness First, GoodLife Fitness, Midtown Athletic Clubs, Snap Fitness and Vasa Fitness.

“Our committed team understands the health and fitness industry, which means we can support the industry far beyond the system we provide,” Wright said. “We continue to innovate and adapt, which ensures we stay ahead of the curve.”

During the COVID-19 lockdown, Myzone dedicated time and resources to MZ-Remote so operators could offer a world first solution that allowed instructors and members to connect and work out together from the comfort of their own home or club, Wright added.

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