ICON and Freemotion Renamed to Incorporate iFit

Freemotion Fitness is now Freemotion from iFit while its parent company, ICON Health & Fitness, is now iFit Health & Fitness. (Photos courtesy Freemotion from iFIT.)

ICON Health & Fitness, the parent company of Freemotion Fitness, has changed its corporate name to iFIT Health & Fitness Inc., the company announced on June 17. As part of the rebrand, Freemotion Fitness is now Freemotion from iFIT.

iFit is the company’s proprietary software platform, and the name changes reflect the company’s commitment to delivering an omnichannel fitness service through personalized, connected health and fitness experiences, according to the announcement. Currently, iFIT’s community has more than five million members in 120 countries.

iFIT members can access the platform’s content through Freemotion from iFIT equipment at clubs and studios, on-the-go via the iFIT app and at home via iFIT Health & Fitness’ two consumer equipment brands – NordicTrack from iFIT and ProForm from iFIT.

 “As we begin our next chapter of leadership in the health and wellness industry, we are elevating the name of our operating system to become our global corporate name,” said Scott Watterson, founder, chairman and CEO of iFIT Health & Fitness. “This name change reflects our focus on providing state-of-the-art fitness technology solutions to as many people as possible.”

 iFIT’s branded technology offers subscribers live and on-demand experiential content and interactive hardware. The company offers connected fitness products including treadmills, bikes, ellipticals, rowers, climbers, strength equipment, fitness mirrors, yoga equipment and accessories. In 2020, Freemotion from iFIT launched its 22 SERIES cardio line, which features interactive, auto-adjusting technology that controls the speed, incline/decline, and/or resistance in perfect sync with the on-screen iFIT content. The 22 SERIES offers fitness centers’ operators the opportunity to change the way they think about – and deliver – fitness content to truly engage members. 

 The new corporate website is iFIT.com.