What the Fitness Industry Can Learn from the American Massage Industry

Beth McNeill, a licensed massage therapist and a member of the American Massage Therapy Association (AMTA), offers a picture of what her profession went through as the AMTA pulled the industry together to reclassify the massage therapy profession as a therapeutic health care profession, to get the profession certified and to work with the medical and insurance industries.

The Personal Trainer Summit was organized by W.I.T.S.

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