Technology’s Vital Role in Today’s Fitness Facility

Technology is ubiquitous in the fitness industry. It helps to personalize the member experience, improve operations, streamline sales and marketing, and more. It also affects the design of clubs in ways you may not have anticipated. Not understanding how, when and where to install technology for the betterment of your members and your club operations can cause decreased member engagement, increased attrition and less than stellar operations—all of which can lead to lower revenue. Find out how technology is impacting clubs today so you know how to respond, and find out how to determine the right technology for your business.

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Club Industry thanks the following sponsors for their support and the content they provided to the report:

  • ABC Fitness
  • Fitness On Demand
  • Les Mills
  • Myzone
  • Precor
  • Twin Oaks
  • Virtuagym