The fitness industry focuses on enhancing the human form to make it stronger, more functional, and healthier. However, technology also plays a significant role in the club business, and it's essential to understand that the offerings are continuously evolving. Artificial intelligence makes it even easier to understand your customers and create marketing programs that genuinely address individual needs and desires. AI can also save club managers time and money once mastered. It's crucial to stay updated on the latest technology available to your facilities, primarily because your competitors are doing so.
When used correctly, technology can generate substantial additional revenue for your business. In the following pages, we've outlined various ways to integrate new processes into your operations, including online reservations, virtual fitness classes, mobile apps, wearable technology, and, of course, AI.
Determine how technology can enhance the club experience today from both the owner's and the customer's perspective by reading Club Industry's "Technology and the Fitness Industry Today" special report.
Club Industry thanks the following sponsors for their support and the content they provided for the report:
- ABC Fitness
- Les Mills
- Twin Oaks