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Innovative Gym Franchise to Open Showcase Location - Expanding Across the Greater Houston Area, Featuring Fitness + Recovery and a 100% Digital Member Experience.
HOUSTON, TX (Sep. 15, 2022) – New fitness + recovery franchise Iron 24 announced today its second corporate gym location following the brand's launch nationwide and first announced corporate location in Pearland, TX, which is set to open to the public later this year. Iron 24's newest site will be located in the Conroe Shopping Center at 2206 I-45 North Conroe, Texas – in a high-traffic area next door to Kroger. Several other corporate and franchised-owned locations will be announced throughout the greater Houston area and other major markets over the rest of 2022 and into 2023. Iron 24 is also actively seeking potential franchise owners for locations across the country.
Following the recently finalized lease agreement, North Conroe's 4,925 square foot space is slated to open in the fourth quarter of 2022. The space is being repurposed into an Iron 24 gym and will be unstaffed and technology-enabled, with membership, access and feedback fully managed through the Iron 24 mobile app. Amenities include free weights, cardio and functional areas and recovery rooms with features such as red light therapy. The company has eliminated common frustrations like prolonged signups, upsells, contracts and inconvenient hours plaguing members at other gyms.
"Iron 24's second location, set to open in North Conroe, is a perfect fit within its busy retail and consumer district and will offer convenient, forward-thinking upgrades to a traditional gym that members will love," said Marty Flanagan, brand president of Iron 24. "The entire Iron 24 team is excited to continue to bring innovative and bold ideas to the area. We look forward to opening our new gym concept in Conroe this fall and welcoming the incredible community there to experience Iron 24 for themselves."
The tech-forward gym concept has been long in development at FranchiCzar, Iron 24's parent company. Based in Pearland, TX, FranchiCzar is a developer of franchise concepts, software and services designed to help franchise brands scale their growth.
According to the United States Census Bureau, Conroe, located on the very northern end of the Greater Houston area in Montgomery County, is one of the country's fastest-growing communities. Conroe is a town with small-town charm, but its growing population has an appetite for the latest and greatest technology-driven concepts.
"Everyone at Iron 24 is ecstatic about extending our reach to the north Houston area from the southern Houston region with our first two corporate locations in Conroe and Pearland," said David Graham, chief executive officer of FranchiCzar. "As we look to expand throughout the state and country, we are glad to be contributing to the improvement of people's health and wellness by providing a better gym experience to people on their fitness + recovery journey."
With several corporate locations primed to serve as strong proof of concept for the new brand, Iron 24 is simultaneously recruiting candidates to play an essential role in driving the brand's growth via franchising.
Iron 24 is seeking qualified potential franchise owners in the U.S. The initial investment for an Iron 24 franchise is approximately $91,950 to $288,850 in the U.S. Prospective franchisees should visit iron24.com/franchising to learn more and request additional information.
More information on Iron 24 and how to inquire about franchise opportunities nationwide is available at iron24.com.
About Iron 24
Iron 24 puts people in control of their fitness through simplicity, technology and convenience. Based in Houston, TX, Iron 24 was created by a team of fitness, franchising and technology experts who set out to remove barriers to gym ownership and membership. The result is a 100% digital gym experience that’s more affordable, easier to use and equipped with a full array of top-quality equipment, including free weights, cardio, functional and recovery areas.