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TRX® Provides Six Months of Unlimited On-Demand Workouts In Proprietary Dynamic Digital Platform – TRX Training Club® (TTC) - to Zara Customers
SAN FRANCISCO – December 7, 2021 – TRX®, the global leaders in functional training products, announced a global partnership with fashion brand, ZARA.
As part of the collaboration, the globally known and world-renowned TRX Suspension TrainerTM will be available through ZARA’s website. TRX products will be available online in 24 markets around the world and 11 brick and mortar stores in major cities around the world. The partnership runs alongside the ZARA’s latest Athleticz sportswear collection.
ZARA customers will have the opportunity to subscribe to TRX’s proprietary digital fitness platform, the TRX Training Club®, with exclusive access to six months’ worth of unlimited on-demand workouts. The one-stop shop enables users access to a dynamic, multi-faceted training experience with unlimited on-demand workouts and live classes. TTC’s latest REPLAY function provides users with the opportunity to repeat and/or catch up on their favorite “LIVE” workouts, anytime, anywhere.
“We are thrilled to partner up with one of the most renowned brands in the world and be part of ZARA’s new Athleticz range,” Brent Leffel, CEO of TRX, “Home workouts are clearly here to stay, and we have joined forces with ZARA to equip people with everything they need to exercise around their schedule.”
Leffel further commented, saying, “I believe we can convert even more fitness enthusiasts, and together with ZARA, can provide customers with the ultimate comfort, alongside access to train by any means possible - either at home or on the go.”
The partnership included content creation elements with TRX Training Club’s Director of Trainer Branding, Niko Algieri. Algieri was in New York shooting exclusive workout content in ZARA’s filming studio.
“When we created the TRX Training Club during a global pandemic, our goal was always to help people become more active all over the world,” said Algieri. “This partnership with ZARA enables us to level up what we are doing in this space and reach brand new audiences - the potential here is massive and we can’t wait to explore that.”
For more information on the TRX Training Club, visit https://club.trxtraining.com/en-gb/, and to shop the ZARA Athleticz range, head to https://www.zara.com/us/en/zara-athleticz-collection-l4712.html.
About TRX®
Founded in 2004, TRX® was built on the revolutionary idea that fitness can be achieved with one radically simple design—the TRX Suspension Trainer™, the minimalist, patented straps that enable you to power your training with bodyweight. Today, TRX is the global leader in Suspension Training® and functional training solutions for both consumers and the commercial industry, and continues its mission to make world-class training accessible to everyone through its innovative, proprietary virtual training platform and app, TRX Training ClubSM. The TRX Training Club has enabled a digital community united by movement and features unlimited TRX LIVE® classes, On-Demand workouts, access to personal training, and exclusive product discounts, truly expanding the benefits of training with TRX to anyone, anywhere. TRX is also ranked as a top-tier fitness product developer and professional education destination, with TRX Certification courses considered best-in-class among fitness professionals. Through a commitment to ongoing learning, research, and science, TRX is tested and trusted by fitness professionals, athletes, physical therapists, veterans and soldiers, and more around the world. For more details, go to www.trxtraining.com or e-mail [email protected].
About ZARA
Zara’s story begins with the opening of its first store in the Spanish coastal city of A Coruña in 1975. Over the years, Zara has remained faithful to its core values, expressed simply in the same four key words that define all our stores and online platforms: beauty, clarity, functionality, and sustainability. Nurturing a highly intimate relationship with its customers, Zara’s designers respond instinctively to their needs with fashion-forward products for women, men, and kids via an integrated and sustainable business model that places the customer at the centre of everything we do.
Last September Zara introduced Athleticz, a new collection of activewear and equipment built for every athlete. Athleticz is a portfolio of performance products that combines technical functionality, sustainable materials, unfussy aesthetics and supreme comfort.