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- Losing weight is the world’s biggest goal for 2022 with losing belly fat a key focus for many
- Eating differently is a top priority with a keto diet being the popular choice across the globe
- New hair is the favorite beauty goal and hair color trends trump changes in style or cut
The first study of 2022 by cosmetic surgery education site, Tajmeeli reveals which New Year’s Resolutions were trending across the globe.
Using Google Search Data, Tajmeeli examined the rising search queries in health and wellness categories in which people likely set New Year’s goals. The data represents a sample of seven predominantly English-speaking countries from December 2021 to mid-January 2022.
Tajmeeli discovered 14 different main New Year’s Resolutions. To Lose Weight is the most popular goal with Eating Differently the second and Start Working Out the third favorite New Year’s Resolution. Care for Skin and Begin Fasting were tied for 8th place as they had the same number of rising search queries, whereas Take Vitamins and Try Morning Routine were tied for 12th place.
Tajmeeli’s data also reveals the search queries of the seven countries as they relate to the 14 New Year’s Resolutions.
For example, search terms relating to losing belly fat were popular among most countries when it came to the world’s number one New Year’s Resolution, Lose Weight. Tajmeeli identified 10 different search terms demonstrating people's desire to flatten their stomachs.
These search terms were:
- best exercise to reduce belly fat
- belly fat reduction exercise
- how to reduce belly fat
- how to lose belly fat
- how to lose belly fat fast
- best exercise to lose belly fat
- how to lose lower belly fat
- how to get rid of belly fat
- stomach surgery for weight loss
- how to get rid of lower stomach fat
The table below shows the search terms of each of the seven countries (United States, United Kingdom, Philippines, South Africa, Canada, Australia and India) related to the New Year’s Resolution Lose Weight.
* Queries with ‘Breakout’ search interest have had a ‘tremendous increase, probably because these queries are new and had few (if any) prior searches’. This suggests the search terms had a surge in interest over the past month and a half. A breakout search query, for example, could have not been searched for before the stipulated period and then have a high increase in interest for that specific time. Because of this, there’d be very little search data to compare it to and the query would thus have a breakout increase in searches according to Google.
|
|
LOSE WEIGHT |
|
|
Country |
Search Term |
Percentage Increase |
|
PHILIPPINES |
How to Lose Weight Fast |
+160% |
|
INDIA |
Best Exercise to Reduce Belly Fat |
Breakout |
|
|
Oziva Weight Loss |
+300% |
|
|
Fat Burner for Men |
+300% |
|
|
Diet Chart for Weight Loss for Male |
+190% |
|
|
Herbalife Nutrition |
+160% |
|
|
Best Food for Weight Loss |
+120% |
|
|
How to Lose Weight at Home |
+120% |
|
|
Black Coffee for Weight Loss |
+120% |
|
|
Detox Water for Weight Loss |
+100% |
|
|
Herbalife Weight Loss |
+70% |
|
|
How to Reduce Belly Fat |
+70% |
|
|
Diet Food for Weight Loss |
+70% |
|
|
Diet Chart for Weight Loss for Female |
+70% |
|
|
How to Lose Belly Fat |
+50% |
|
|
Weight Loss Tips |
+50% |
|
|
Weight Loss Medicine |
+40% |
|
|
How to Lose Weight Fast |
+40% |
|
UNITED KINGDOM |
How to Lose Belly Fat Fast |
Breakout |
|
|
How to Lose Lower Belly Fat |
+3,200% |
|
|
Best Diet for Weight Loss |
+550% |
|
|
How Many Calories Should I Eat to Lose Weight |
+300% |
|
|
Best Exercise to Lose Weight |
+250% |
|
|
How to Lose Weight on Your Face |
+200% |
|
|
Best Cardio for Weight Loss |
+200% |
|
|
Keto Weight Loss Pills |
+190% |
|
|
Fastest Way to Lose Weight |
+190% |
|
|
Cambridge Weight Plan |
+170% |
|
|
Healthy Meals for Weight Loss |
+160% |
|
|
Healthy Recipes for Weight Loss |
+150% |
|
|
Weight Loss Chart |
+100% |
|
|
Weight Loss Surgery |
+100% |
|
|
How to Get Rid of Belly Fat |
+100% |
|
|
Weight Loss Meal Plan |
+100% |
|
|
Best Exercise to Lose Weight |
+90% |
|
|
Weight Loss Pills |
+80% |
|
|
Best Way to Lose Weight |
+70% |
|
|
Best Ways to Lose Weight |
+60% |
|
|
Ozempic Weight Loss |
+60% |
|
|
Apple Cider Vinegar for Weight Loss |
+60% |
|
|
Diet Plan for Weight Loss |
+50% |
|
|
Nhs Weight Loss |
+50% |
|
CANADA |
Metformin Weight Loss |
+140% |
|
|
Ozempic Weight Loss |
+130% |
|
|
Weight Loss Meal Plan |
+80% |
|
|
Ozempic for Weight Loss |
+70% |
|
|
How to Lose Belly Fat |
+50% |
|
UNITED STATES |
Does Apple Cider Vinegar Gummies Help Lose Weight |
Breakout |
|
|
Topamax for Weight Loss |
Breakout |
|
|
Best Diet to Lose Weight |
+50% |
|
|
Fasting to Lose Weight |
+50% |
|
|
Calorie Calculator |
+40% |
|
|
Calorie Deficit Calculator |
+40% |
|
|
Leek Soup for Weight Loss |
Breakout |
|
|
Naturade Weight Loss Shake |
Breakout |
|
|
Tropical Water for Weight Loss |
Breakout |
|
|
Vivian Vance Weight Loss |
Breakout |
|
|
Prescription Weight Loss Drugs Are Working |
Breakout |
|
|
Leeks for Weight Loss |
Breakout |
|
|
Ginger Oil for Weight Loss |
Breakout |
|
|
Vanderbilt Weight Loss Clinic |
+4,250% |
|
|
Yoga for Weight Loss for Beginners |
+4,200% |
|
|
Sota Weight Loss Utah |
+4,200% |
|
|
Best Protein Bars for Weight Loss |
+4,100% |
|
|
Stomach Surgery for Weight Loss |
+4,050% |
|
|
Reasons to Lose Weight |
+3,500% |
|
|
Can You Lose Weight by Drinking Water |
+3,500% |
|
|
Golo Weight Loss Pills |
+1,950% |
|
|
ww.com Weight Watchers |
+1,700% |
|
|
How to Lose Body Fat Men |
+1,650% |
|
|
FDA Approved Weight Loss Drug |
+850% |
|
|
How to Get Rid of Lower Stomach Fat |
+750% |
|
|
Acupuncture for Weight Loss |
+550% |
|
|
Good Foods for Weight Loss |
+450% |
|
|
Is Oatmeal Good for Weight Loss |
+350% |
|
|
How Many Carbs a Day to Lose Weight |
+350% |
|
|
Best Snacks for Weight Loss |
+300% |
|
|
Best Weight Loss Apps |
+250% |
|
|
Weight Loss Journal |
+250% |
|
|
Foods That Help You Lose Weight |
+190% |
|
|
How to Lose Chest Fat |
+190% |
|
|
How Many Calories Can I Eat to Lose Weight |
+170% |
|
|
Diet Plan to Lose Weight |
+140% |
|
|
Weight Loss Clinics Near Me |
+130% |
|
|
Rybelsus Weight Loss |
+130% |
|
|
Medical Weight Loss Near Me |
+120% |
|
|
Best Foods for Weight Loss |
+110% |
|
|
Calorie Calculator to Lose Weight |
+100% |
|
|
Does Protein Make You Lose Weight |
+100% |
|
|
Does Apple Cider Vinegar Help You Lose Weight |
+80% |
|
|
Best Ways to Lose Weight |
+70% |
|
|
Calorie Deficit |
+60% |
|
|
Drinking Water to Lose Weight |
+60% |
|
|
Does Yoga Help You Lose Weight |
+50% |
|
|
How to Lose Weight While Breastfeeding |
+50% |
|
SOUTH AFRICA |
How Many Calories to Lose Weight Fast |
Breakout |
|
|
Coffee and Lemon for Weight Loss |
+100% |
|
|
How to Get Rid of Belly Fat |
+100% |
|
AUSTRALIA |
How Many Steps a Day to Lose Weight |
Breakout |
|
|
Best Way to Lose Weight Fast |
Breakout |
|
|
Pilot Weight Loss |
Breakout |
|
|
Noom Weight Loss |
Breakout |
|
|
Boxing Weight Classes |
Breakout |
|
|
Weight Watchers Australia |
+150% |
|
|
Apple Cider Vinegar Weight Loss |
+110% |
|
|
Ozempic Weight Loss |
+60% |
When it comes to Eating Differently, the rising search queries suggested that many people’s desire to change their diet was to aid weight loss. This wasn’t the only motivation however and many search queries showed an interest in a change in diet was also to alleviate other health concerns such as diabetes and allergies.
|
|
EAT DIFFERENTLY |
|
|
Country |
Search Term |
Percentage Increase |
|
PHILIPPINES |
Keto Diet |
40% |
|
INDIA |
Healthy Dinner Recipes Indian |
Breakout |
|
|
Keto Diet Meaning |
+200% |
|
|
GM Diet Plan |
+170% |
|
|
What Is Keto Diet |
+160% |
|
|
Diet Food for Weight Loss |
+150% |
|
|
Uric Acid Diet |
+140% |
|
|
Paleo Diet |
+130% |
|
|
Ketogenic Diet |
+80% |
|
|
Detox Diet |
+80% |
|
|
Vegan Diet |
+60% |
|
|
PCOS Diet Chart |
+60% |
|
|
Diet Chart for Weight Loss for Female |
+50% |
|
|
Sugar Patient Diet Chart |
+40% |
|
UNITED KINGDOM |
Dr Michael Mosley Diet |
Breakout |
|
|
Dr Michael Mosley Diet Plan |
Breakout |
|
|
Master Cleanse Diet |
Breakout |
|
|
Keto Diet Foods |
Breakout |
|
|
Best Health Keto |
Breakout |
|
|
Low Histamine Diet |
Breakout |
|
|
Michael Mosley Diet |
+1,050% |
|
|
Slimfast Diet |
+600% |
|
|
Keto Diet Plan |
+600% |
|
|
Anti Inflammatory Diet |
+450% |
|
|
Fast 800 Diet |
+250% |
|
|
Healthy Smoothie Recipes |
+180% |
|
|
Low Fat Diet |
+150% |
|
|
Healthy Meals for Weight Loss |
+150% |
|
|
Noom Diet |
+140% |
|
|
Gestational Diabetes Diet |
+100% |
|
|
What Is a Keto Diet |
+100% |
|
|
Second Nature Diet |
+100% |
|
|
Mediterranean Diet |
+90% |
|
|
Vegetarian Diet |
+90% |
|
|
Low Cholesterol Diet |
+70% |
|
|
One to One Diet |
+70% |
|
|
Healthy Food Recipes |
+60% |
|
|
Best Diet for Weight Loss |
+60% |
|
|
Carnivore Diet |
+60% |
|
|
Diet Plan |
+60% |
|
|
Healthy Diet |
+50% |
|
|
Paleo Diet |
+50% |
|
|
Keto |
+50% |
|
CANADA |
Healthy Air Fryer Recipes |
Breakout |
|
|
Low Glycemic Diet |
+1,150% |
|
|
Reverse Diet |
+350% |
|
|
Noom Diet |
+350% |
|
|
Healthy Smoothie Recipes |
+160% |
|
|
Healthy Chicken Breast Recipes |
+160% |
|
|
Atkins Diet |
+120% |
|
|
Cabbage Soup Diet |
+120% |
|
|
Keto Diet Plan |
+40% |
|
|
Low Fodmap Diet |
+40% |
|
UNITED STATES |
Leek Soup Diet |
Breakout |
|
|
Betty White Diet |
Breakout |
|
|
Diet Plans for Men |
+2,700% |
|
|
Dolly Parton Diet |
+1,350% |
|
|
Keto Prime Diet Pills |
+1,300% |
|
|
Golo Diet Pills Price |
+1,300% |
|
|
17 Day Kickstart Diet |
+1,300% |
|
|
Low Glycemic Diet |
+900% |
|
|
Diet to Lower Blood Pressure |
+300% |
|
|
A Positive Blood Type Diet |
+300% |
|
|
Healthy Air Fryer Recipes |
+300% |
|
|
Cardiac Diet |
+250% |
|
|
Paleo Diet Food List |
+250% |
|
|
The Pegan Diet |
+250% |
|
|
Ketosis |
+250% |
|
|
Flexitarian Diet |
+200% |
|
|
Tropical Loophole Diet |
+200% |
|
|
Diet Pills for Women |
+190% |
|
|
Low Carbohydrate Diet |
+190% |
|
|
Diabetes Diet Menu |
+190% |
|
|
Gluten Free Diet List |
+180% |
|
|
Diet Meal Plans |
+150% |
|
|
Healthy Lunch Recipes |
+150% |
|
|
Dash Diet Recipes |
+140% |
|
|
Insulin Resistance Diet |
+130% |
|
|
Slim Fast Diet |
+120% |
|
|
Healthy Ground Beef Recipes |
+90% |
|
|
Healthy Easy Dinner Recipes |
+50% |
|
|
Healthy Chicken Breast Recipes |
+40% |
|
SOUTH AFRICA |
Plant Based Diet |
+400% |
|
|
Carnivore Diet |
+250% |
|
|
Mediterranean Diet |
+140% |
|
|
Keto Diet |
+50% |
|
AUSTRALIA |
Fodmap Diet |
+250% |
|
|
Noom Diet |
+200% |
|
|
Paleo Diet |
+120% |
|
|
Low Fodmap Diet |
+120% |
|
|
800 Diet |
+110% |
|
|
Anti Inflammatory Diet |
+90% |
|
|
Keto Diet Plan |
+50% |
|
|
Mediterranean Diet |
+50% |
To access all 14 tables (one for each of the resolutions) click here.
Another global trend was in the beauty department – new hair is a favorite resolution for 2022. The number of rising search queries were recorded at 42. People’s favorite way of changing their hair in 2022 was to change its color and search queries around color were more popular than hair cuts or styles.
Furthermore, Tajmeeli’s data also reveals key highlights from each of the countries we sampled:
- The biggest focus in the Philippines was around hair, with nineteen search queries on how to change your hair in 2022.
- India was one of the few countries for which quitting smoking was a resolution with a 110% increase in “how to quit smoking”.
- The top resolution for people in the United Kingdom is to change their diet. Search queries around diets, healthy recipes and eating plans were high and reached 29 in total.
- Canadians want to stay trendy with hair colors in 2022 – there was a breakout increase for the query “hair color trends 2022”.
- Men in the United States are keener on looking after their skin this year than other nationalities as search terms such as “men’s skincare” and “skin care routine for men” had increases of 150% and 130%, respectively. No other country had these search terms.
- Like the Brits, South Africans’ main resolution for 2022 is around changes in diet. The search term “plant-based diet” showed an increase of 450% during the December/January period.
- The top New Year’s resolution for Australia was hitting the gym – most of the rising/increasing search queries were for local gyms in specific areas.
To access the full study and see more detailed data, visit the Tajmeeli website.
To download the infographics, click here.
About the Data
The data collected from Google Trends represents searches from the seven above-mentioned countries and relates to the period from 1st December 2021 – 17th January 2022.
By searching for identical terms related to health and wellness for each country we identified patterns of data and used them to collate the New Year’s Resolutions above.
For example, we’d search for the term “work out” and collate the rising queries (search queries that had an increase in searches ) during the specified period. This process would then be repeated for each country using the same search term, which in this example is “work out”.
Depending on the type and number of rising search queries around terms like “work out” we were able to surmise the top New Year’s Resolutions for 2022.
The top New Year’s Resolutions were identified by the number of rising search queries related to that resolution in each country.
Google defines ‘breakout’ search terms as those that have had ‘a tremendous increase, probably because these queries are new and had few (if any) prior searches.’
About Tajmeeli
Tajmeeli helps educate Arabs about cosmetic surgery and its alternatives. Tajmeeli.com is currently the largest website in the Arabic language dedicated to the topic of cosmetic surgery with more than 1,000,000 visits monthly. Tajmeeli connects Arab patients with cosmetic doctors around the world.