Nearly 3,000 Join New Crunch Gym on Record First Day of Pre-Opening Sales


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RIVERVIEW, Fla., October 10, 2018 – Crunch Franchise today announced that 2,915 memberships were sold for the Crunch gym opening in Riverview, Florida, on the first day of its pre-opening sales period. That figure sets a Crunch Franchise record for the most memberships sold by a Crunch gym in a 24-hour period, and comes on the heels of 1,500+ and 1,200+ day-one membership sales during July 2018 in Tuscaloosa, Florida, and Killeen, Texas, respectively.

Crunch Riverview, located at 10615 Big Bend Road, is expected to open in January 2019. The branch is owned by Vince Julien, Geoff Dyer, Tony Scrimale, Jeff Dotson, and Kevin La Ferriere. As an ownership team, they have a combined 100+ years of industry experience and have opened more than 120 gym locations. The group currently operates fifteen Crunch clubs throughout Atlanta and Tampa.

“The results an operator gets out of pre-sale reflect what they put into it,” said Scrimale. “There was not a business or a lead that we didn’t touch, it took a lot of hard work and dedication. Strong team and the plan they put into place was executed flawlessly.”

The 22,000 square-foot club will offer members state-of-the-art equipment and amenities including miles of cardio, a wide variety of classes, tons of free weights, group fitness studios, a functional training area with 6,000 square feet of turf, tanning, and sunless spray options.

“This team did an amazing job in reaching out to the Riverview community,” said Chad Waetzig, Executive Vice President of Marketing and Branding at Crunch. “We are excited about the redesign of the Crunch brand, which will bring even more fun, energy and entertainment to the member experience.”

To learn more about Crunch Riverview, or to sign up for a membership, visit

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 1,200,000 members with over 250 gyms worldwide in 25 states, Puerto Rico and 4 countries. Crunch is rapidly expanding across the U.S. and around the globe.

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