Lift Brands Announces Strategic Partnership with Australia’s Functional Fitness Brand, Fitstop

Fitstop CEO Peter Hull (left) and Lift Brands APAC CEO Chris Caldwell (right). (Photo courtesy Lift Brands.)

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Partnership fast-tracks Fitstop’s global footprint

CHANHASSEN, Minn., June 23, 2021 – Lift Brands, a leading innovator in the fitness industry as the parent brand to Snap Fitness and Fitness On Demand,  has announced a strategic partnership with Fitstop to fast-track the Australia-based company’s global footprint and open doors to Lift Brands’ global network. 

“As a leader in fitness franchising, Lift Brands has both developed great bands and made strong strategic partnerships to enhance our offering for both our members and our franchisees,” said Ty Menzies, global CEO of Lift Brands. “Our partnership with FitStop will allow Lift Brands to diversify into the significantly trending space of athletic functional fitness and open the door to our franchisees to invest in an on-trend, fast-growing and very exciting offering in FitStop.” 

Lift Brands APAC CEO Chris Caldwell said Fitstop’s individual locations’ performance and cultural alignment are two attributes of the partnership.

“Our values as a business, and even on a personal level, were the perfect match with the Fitstop team,” said Caldwell. “The integration and connection they have with their individual franchisees is quite special, and we cannot wait to be a key partner in their growth.” 

Fitstop is a leading functional-based fitness brand launched in 2017 with an annual growth rate of 70 percent. That growth made the company a key player in the functional fitness industry in Australia at a time when Lift Brands was eager to add a new element to its fitness network. The next phase of growth will involve introducing Fitstop to the New Zealand market, followed by the UK and US on a larger scale. Caldwell will join the Fitstop board as a non-executive director, alongside Fitstop’s CEO Peter Hull and Chairman Stuart Cook. 

“This partnership has been months in the making, and we couldn’t be happier to collaborate with a network of like-minded leaders in the industry,” said Hull. “This is a huge milestone for both brands and really puts us on the fitness map.”

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Lift Brands is a leading innovator in the fitness industry as the parent brand to Snap Fitness and Fitness On Demand, and is a minority partner in the 9Round global franchise and functional-based fitness brand Fitstop. Lift Brands delivers results through the most rewarding fitness experiences in the world, changing lives daily. For more information on Lift Brands, please visit www.liftbrands.com  or LinkedIn.

Fitstop is one of the leading functional training groups in Australia. Implementing the Fitstop Formula, members are taken through fit, fast and functional 45-minute sessions to reach full potential and progression. The Fitstop Franchise was created in 2017 after spending three years developing two group training facilities and perfecting a fitness training formula, which allowed progression and guaranteed results. The Fitstop brand has grown into an Australian community with 50 opened locations and just shy of 11,000 members.