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March 24, 2021- Myzone – the brand behind one of the most accurate heart rate trackers on the market – has launched the world's first interchangeable exercise tracker for the gym, outdoors or in water that you can wear on your chest, arm or wrist.
The MZ-Switch offers you another way of overdelivering on value for your members and clients.
Now you can offer more options than a chest strap alone. You can show further empathy and an alternative for body conscious members that need help with fitting their device but don't want to lift their clothing to adjust a strap, and you can unlock the pool so anyone can enjoy earning their MEPs while swimming.
The new dual-sensor device also enables deeper engagement into your member base, enhancing a member's lifetime value for your business. Now anyone can monitor and earn Myzone Effort Points (MEPs) for every single type of physical activity. The Switch is wearable three different ways, which means that reaching the World Health Organization’s Guidelines for Physical Activity (which equates to 1300 MEPs per month) is more attainable than ever.
MZ-Switch provides live feedback on heart rate and simplifies this into clear colored zones that reflect the level of effort being put into the activity. MZ-Switch will automatically calibrate to your members' resting and peak heart rate, and it will consider age to personalize each effort zone to any user. The more effort, the more highly addictive MEPs they receive, regardless of athletic ability or physical activity. This simple and unique system ensures users receive data on metrics such as average intensity, heart rate, calories burned and more which provides key insight into the information that truly matters in their workout – personal effort.
Patent-pending technology
MZ-Switch is the first device in the world that has a dual purpose of both PPG (photoplethysmography) and ECG (electrocardiography) readings, providing a complete pathway for accurate monitoring and ensuring there are no blind spots in a user’s physical activity measurement.
The wrist-based monitor provides 95% PPG accuracy for any non-gripping activity and repeatable movements, including swimming, running, and so on. The tracking technology uses an optical blood flow sensor that shines an LED light into the skin to measure the movement of blood in the arm. Blood flow is matched to the heartbeat pumping blood around the body to determine the user’s heart-rate. As MZ-Switch is 100% waterproof and can successfully track heart-rate under water, wrist tracking is perfect for swimming.
For any exercises, excluding swimming, but including those that involve heavy wrist movements or flexion like rowing, weightlifting, HIIT or running, the forearm or chest strap should be used. Similar to the wrist-based monitor, the forearm monitor uses an optical blood flow sensor but is less affected by the wrist flexing and can therefore increase accuracy during any exercises that involve wrist movements. When the wrist flexes, it can obstruct the visual measurement of the blood circulating through the veins and the reading of the blood flow can be irregular and distorted (known as motion artifact). Forearm tracking will therefore ensure that a more accurate heart rate is predicted without the blood flow being as distorted for exercises.
For PPG readings on the wrist and forearm, simply press the small button on MZ-Switch to activate the optical reading.
The chest-based tracking continues to provide 99.4% ECG accuracy and is based on the electric impulses from the heart. This type of tracking is perfect for all types of exercises, except swimming as the chest strap cannot guarantee accurate data when the water flow disconnects the strap from the body. Whether it’s HIIT, functional movements or weightlifting, the chest strap provides the most accurate data. Simply put the chest strap on with the MZ-Switch module and it will automatically activate the ECG reading.
Clear and accessible data
Myzone has always been about providing complicated data in a simple format for fun, fair fitness. MZ-Switch offers that easy transition for people wanting to start recording their accurate physical activity with an unintimidating and less invasive wrist or forearm strap that records the heart’s activity through the pulse. This is ideal for people who walk or cycle and then can transition to physical activity tracking for higher intensity exercise without purchasing a different product as the MZ-Switch doubles up as an ECG monitor. The small size of the module similarly makes tracking your activity easier than ever - offering the same phenomenal battery life and data as its predecessor but with a larger memory and advanced technology.
Connectivity
With Ant+, Bluetooth, and a built in memory of 36 hours, MZ-Switch streams live statistics to your smartphone, third party apps and devices, such as Apple Watch, Samsung Watches, Android wear, Strava, Garmin, MapMyRun and Apple Health, while storing the data for future upload to the Myzone in-club display or the Myzone app. You can also join in at-home workouts from your gym using MZ-Remote.
Availability
The MZ-Switch will be available to buy from www.buy.myzone.org on 24 March 2021 for USD $159.99 (GBP £139.99 / AUD $209.99 / CAN £199.99 / EUR €159.99). The chest belt, the wrist and forearm straps are all provided in red with a handy pouch to store them in. Swimming Pool, Twilight, Violet, Midnight, Sunset, and Forest Run watch straps and arm bands are available from the Myzone shop website. Additional colors will follow.
For trade prices, volume discounts, commission details and other information, contact your member of the business development team or email [email protected].
About Myzone
Myzone is a unique wearable fitness brand that rewards effort rather than ability, motivating its users to feel good about exercise and work harder. Myzone uses inclusive, game-based mechanics and social elements to build communities together on the Myzone app. Myzone creates personalized zones for each user, based on their maximum heart-rate, which means anyone can compete together on a level playing field.
Myzone develops accurate wearable technology, to provide engaging and motivational experiences, which support behavior change to make exercise habits stick. Myzone is used by 1.8 million people and already represented in over 7500 facilities in 84 countries.
The most accurate calorie cruncher on the market – the chest strap boasts a heart rate accuracy of 99.4% ECG and the wrist watch a 95% PPG accuracy and in conjunction with personal body metrics, it ensures calorie-burning calculations are supremely accurate and personal to individuals in your community.
It praises like a PT – Unlike other activity monitors Myzone rewards effort not fitness, motivating everyone to work harder. Myzone recognises everyone is different, so it creates a handicap for every user, based on their maximum heart-rate, which effectively means members can compete with anyone on a level playing field.
It’s a multiplayer game – Myzone is massively addictive, challenging and motivating. Use the app to create competitions with friends or plot your progress on the leader board as Myzone turns effort into points, and then equates them to the World Health Organization’s guidelines for physical activity.
It’s Facebook for physical activity – Myzone has its own social media network. Use it to follow friends, analyse workouts, then ‘like’ or comment on their efforts to stay connected - whether you are competitive or love collecting those likes to keep you moving. Together we are stronger, with the unbeatable connected experience.
#MYZONEmoves