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London, UK – 2nd December, 2021: foodspring, the Berlin-based premium nutrition brand which manufactures delicious high-quality fitness foods and superfoods, announced that it has appointed London-based, specialist PR and Brand Strategy agency, Fittest PR Ltd, to manage all UK PR activity, as foodspring ramps up plans to deepen and grow their market presence within the UK for 2022.
foodspring was founded in 2013 and in June 2019 Mars Inc. acquired a majority stake. Today foodspring delivers to 13 countries worldwide and is the fastest-growing food start-up in Europe. foodspring’s mission is to make a healthy lifestyle accessible to everyone by developing functional food using only the highest quality ingredients.
foodspring has a diverse product offering providing solutions for every lifestyle, goal and aspiration. All of foodspring’s whey protein comes from grass-fed cows in New Zealand who spend 328 days of the year blissfully grazing outdoors. Plus superfood breakfast bowls, fluffy pancake mixes, delicious protein snacks and much more.
Fittest PR will provide direct access to its deeply connected network of media and industry contacts to foodspring. Experts in the implementation of customer-focused communication strategies Fittest PR will continue to drive foodspring’s brand focus as a complete lifestyle brand unique in the market of nutrition-based companies.
Richard Atthey, UK Specialised Retail Manager says “foodspring’s ambition to establish itself as the leading nutrition and lifestyle brand in the UK necessitates establishing a team with the skills to deliver on this. Our product quality has always spoken for itself, and we are confident that Fittest PR are equipped with the immense breadth of knowledge and skills, needed to help amplify to the broader media, health and fitness industry the positive feedback that we hear from customers day-in-day-out.”
For more information visit www.fittestpr.com and www.foodspring.com
About foodspring
foodspring is the brand for healthy, functional fitness food with great taste. With an international team of over 230 employees and a large development department, the Berlin-based company is Germany's fastest-growing food start-up. The young company was founded in 2013 and is now active in Germany, Austria, Switzerland, France, Belgium, the Netherlands, Denmark, Finland, Italy, Spain and the United Kingdom. In June 2019, Mars Inc. acquired a majority stake in foodspring. As a result, Mars Edge and the Berlin-based start-up plan to immediately create a joint global platform for targeted nutrition and the development of personalised nutrition offerings. www.foodspring.co.uk
About Fittest PR Ltd
Fittest PR is a specialist PR and Brand Strategy Consultancy agency based in London UK, providing services to athletes, brands and businesses within the CrossFit and Functional Fitness sectors. We curate the voices of brands and individuals to help build awareness, reputation, credibility, and engagement through traditional and new media exposure. Services include Public Relations, Brand Strategy & Consultancy, Social Media Management, Event Production & Management, Content Creation, and Influencer Networking. www.fittestpr.com