EuropeActive celebrates the appointment of three EA Ambassadors

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EuropeActive (EA) is pleased to announce the appointment of three EuropeActive Ambassadors for the 2021 - 2022 period to represent and promote EuropeActive’s sectoral vision, as defined in its Horizon 2025 Manifesto. The three Ambassadors will also assist the European trade association in its support for the European fitness and physical activity sector during its reopening, recovery and renewal post-Covid19.

Ambassadors Angelo Desidera (Italy), Herman Rutgers (Netherlands) and Gabriel Sáez (Spain) have been appointed by the Board of EuropeActive due to their extraordinary contribution to the European fitness and physical activity sector for more than a decade, and due to their continued commitment to the European trade association.

Each Ambassador, who are honorary representatives of the association and who are appointed annually by the Board of EuropeActive, will hold specific responsibilities covering several of EuropeActive’s focus areas, e.g. strengthening and expanding the association’s ties with its national association partners, resourcing its EU and public affairs strategies to promote and protect the sector, etc.

Commenting on joining Herman and Gabriel as EA Ambassador, Angelo Desidera said: "I am deeply honoured to be appointed as EuropeActive Ambassador together with such great entrepreneurs like Herman Rutgers and Gabriel Sáez. I am ready to give my full support and contribution to EuropeActive’s ongoing growth". 

Executive Director Andreas Paulsen stated: “The Ambassadorship programme of EuropeActive, which we launched last year, is aimed at the continued commitment of ex-officials of our sector’s European trade association. Through this programme we would like to make sure that our entire sectoral ecosystem has access to the extraordinary insight and expertise of these very experienced industry experts through EuropeActive. We are therefore deeply grateful for the acceptance of Angelo, Gabriel and Herman to be our industry Ambassadors for 2021 - 2022."

For more information, please visit www.europeactive.eu/europeactive-ambassadors

Detailed information for press and commercial use can be requested from Carlos Fernández, via [email protected]. Photos, logos and other materials supporting this press release are also available via the aforementioned email address.

About EuropeActive

EuropeActive, formerly the European Health and Fitness Association (EHFA), is the leading not-for-profit organisation representing the whole of the European fitness & physical activity sector in Brussels. Membership is open to all stakeholders - public or private - including operators, suppliers, national associations, training providers, higher education and accreditation institutions.
 

The EuropeActive Team is fully committed to consulting and working with the different mentioned stakeholders, including other NGOs promoting health-enhancing physical activity, sector media and research and scientific institutions. EuropeActive aims to co-operate with the European Union and other international organisations to achieve its objective to get more people, more active, more often.

According to the EuropeActive/Deloitte Market Report 2020 the European fitness sector serves over 64.8 million consumers, generates 28.2 billion Euro in revenues, employs 750,000 people, and consists of approximately 64,000 facilities. In 2019 the European market grew by 3.8 % and in the past 10 years the number of fitness users has increased by 72%, and 9.7% of all European citizens aged over 15 are users of fitness facilities.
 

For further information, please visit www.europeactive.eu