Empire Portfolio Group, an area developer and franchisee of Orangetheory Fitness, reports that it will open a new studio in Warren, NJ. The new studio will be located at 177 Washington Valley Road, Unit 12, Warren, NJ 07059. The studio will be the company's 14th location in New Jersey.
Covering 3,300 square feet, the Warren studio will provide Orangetheory's in-studio and wearable fitness technology. Members will have access to the comany's personalized MaxHR algorithm, which updates heart rate zones in real time. Additionally, the studio will have OTconnect technology on its treadmills and rowers, "creating an immersive data and feedback ecosystem that tracks vital metrics such as total distance, average/max incline, max miles per hour, total moving time, and more," according to the company.
The Grand Opening celebrations will take place throughout the month of September, and will include discounted founding rates for new members.
Orangetheory Fitness is an expanding franchise company in the boutique fitness industry. Their group workouts combine endurance, strength, and power to generate what is called the 'Orange Effect,' a calorie-burning process said to last up to 24 hours after a 60-minute workout.
About Empire Portfolio Group
Empire Portfolio Group, founded in 2013 and headquartered in New York City, is a wellness services franchisee. As a franchisee and area representative of Orangetheory Fitness, Empire operates over 140 Orangetheory Fitness studios across New York, New Jersey, Connecticut, Maine, Vermont, New Hampshire, North Carolina, South Carolina, Virginia, and Washington, D.C. Empire was awarded "2022 Area Representative of the Year" by Orangetheory Fitness. Empire is a franchisee of Relive Health, a Florida-based provider of anti-aging services including hormone optimization, vitamin therapy and medical aesthetics.