Chelsea Piers Fitness (CPF) has signed a long-term lease to anchor a new residential tower at 24-11 Jackson Avenue, in Long Island City’s Court Square submarket. The fitness club will be 72,000 square feet and represents the Chelsea Piers Fitness brand’s seventh location in the New York City Metro, tri-state area. 24-11 Jackson Avenue is being developed by Tavros and Charney Companies, in partnership with Incoco Capital, LLC.
Represented by JLL, Chelsea Piers Fitness will create a "premier, best-in-class" fitness club; initial plans include a spacious member lounge and workspace, indoor pool, outdoor pool and sundeck, indoor basketball court, indoor track, luxury locker rooms, group fitness studios including cycling and heated / non-heated yoga, extensive cardio and weight training equipment, as well as large functional and athletic training spaces.
“24-11 Jackson Avenue offered unrivaled new space and a dynamic seven-day-a-week location in one of the fastest-growing neighborhoods in New York,” said Erin Grace, managing director, JLL Retail. “Given the building’s space, location and design, this was a natural decision for this established leader in sports and fitness.” JLL expects that CPF will be a strong attraction for the leasing of the additional 10,000 square feet of retail space in the tower.
“Chelsea Piers Fitness creates distinguished fitness clubs and athletic facilities where our members can feel relaxed, engaged and inspired to reach their fitness goals as part of a vibrant community,” said David Tewksbury, CEO & co-founder at CPF. “With its growing population and development pipeline, Long Island City is the ideal location for our next fitness club and 24-11 Jackson Avenue will be a perfect new home for our iconic, New York-based brand. We could not be more enthusiastic to partner with Tavros and Charney Companies on this remarkable project.”
Situated on the northeast corner of Jackson Avenue and 23rd Street at the main entrance of the Court Square subway station, 24-11 Jackson Avenue will be a 55-story mixed-use tower with approximately 600 apartments and 80,000 square feet of commercial space.
Colin Rankowitz, partner, Tavros, commented, “We are thrilled to announce this ground-breaking partnership with Chelsea Piers Fitness. As a born and raised New Yorker, I couldn’t be more excited to play a small role in the expansion of Chelsea Piers’ iconic brand and impressive business. Chelsea Piers Fitness brings an impeccable fitness product with state-of-the-art facilities and authentic community and social engagement that sets them apart. The club that Chelsea Piers Fitness is planning at 24-11 Jackson Avenue will have a profoundly positive impact on the lives of Long Island City residents.”
Founded in 1995, Chelsea Piers is a sports and fitness leader in the New York tri-state area, with seven locations including its flagship 1,000,000-square-foot, 28-acre sports and entertainment complex at Pier 60 on the Hudson River. The company opened its first stand-alone fitness club in Downtown Brooklyn in 2018 and its success generated a strategic rollout that includes a signature 56,000-square-feet, four level fitness club at SL Green’s new One Madison skyscraper in the Flatiron District set to open in 2024.
Located one subway stop from Manhattan, 24-11 Jackson Avenue is steps away from leading retail brands, including Trader Joe’s and Target, as well as unique bakeries and shops. Long Island City is also home to world-class restaurants, sculpture gardens, parks, and the East River, where ferries traverse from its docks to many parts of New York City.
“With growing residential interest in Long Island City, it has been critical to also bring sought-after amenities to the neighborhood,” said Sam Charney, principal, Charney Companies. “We are confident that the addition of Chelsea Piers Fitness will be a huge boon to the area and are thrilled to work with them to bring their impressive vision to fruition.”
JLL executive managing director Erin Grace and executive vice president Matt Ogle serve as agents to Chelsea Piers Fitness in the Northeast United States and represented them in this transaction. Tavros and Charney Companies were represented in-house
About Chelsea Piers Fitness
With seven locations, including its flagship 150,000-square-foot fitness club located at Pier 60 on the Hudson River and its signature club at SL Green’s One Madison Avenue in the Flatiron district scheduled to open in 2024, Chelsea Piers Fitness is an established leader in sports and fitness in New York City and more broadly in the tri-state area. With pools, basketball, rock climbing, curated workspaces, luxury locker rooms and other special amenities mixed with state-of-the-art strength, cardio, group fitness and turf training spaces, Chelsea Piers Fitness has become the preferred 3rd space for a diverse mix of New Yorkers ranging from fitness enthusiasts to working parents to remote workers and beyond. New York City is embedded in the brand's DNA with each club actively immersed in the local community, with particular emphasis on engaging with local culture, businesses, artists, entrepreneurs and more. Chelsea Piers Fitness was born out of Chelsea Piers, the iconic Sports + Entertainment complex founded in 1995 spanning piers 59-62 in Chelsea. Chelsea Piers offers the most dynamic sports, fitness and entertainment programming for youths, teens and adults across the New York tri-state area.
About Tavros
Tavros is a privately owned real estate investment management and development firm. Tavros invests on a discretionary basis, with a strong focus on New York City, and a global investor base of family offices, trusts, high net worth individuals, and institutions. Core to the Tavros discipline is the quality of its partnerships with tenants, investors, and lenders. As an owner and property manager, Tavros aims to ensure a positive experience for its tenants through attention to detail and a focus on quality of life. For more information, visit: https://www.tavroscapital.com/
About Charney Companies
Founded in 2013, Charney Companies is a fully integrated real estate development, construction, and management firm with a focus on developing, owning, and operating first-class residential and commercial real estate in the New York City Metro area. From ground-up construction to adaptive reuse and value-add repositioning, Charney plays an integral role in all aspects of the development process and leverages the expertise and experience of their principals to deliver superior products to the marketplace and best-in-class returns for their investors. Charney owns, operates, and is under construction on over two million square feet throughout Brooklyn and Queens, and has won awards and accommodations from municipal organizations and media outlets for their work over the last 5 years. For more information, visit: https://charneycompanies.com/.
About Incoco Capital, LLC
INCOCO is the world’s first dry nail polish manufacturer with an innovative technology that stepped onto the beauty scene in 2006. And Color Street, the brand INCOCO launched in 2017, has grown into one of the best direct selling companies in the US, ranked 24th among direct selling companies globally in 2020. Now with a worldwide distribution channel and full cosmetic lineup, the company is now aiming towards becoming a total cosmetic company group. After years of investing in the financial market, expanding its investment on the real estate sector, focusing on the NY metropolitan area. INCOCO invested in four real estate development projects this year already.
About JLL
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500 company with annual revenue of $20.9 billion and operations in over 80 countries around the world, our more than 103,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.