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Reformer Pilates Fitness Concept Reflects on Quarters One and Two of 2021
DALLAS – BODYBAR Pilates (BODYBAR) is saying “cheers” to the first six months of 2021 as the brand reflects on its extensive growth.
So far in 2021, the Reformer Pilates studio concept that has become a health and wellness hit in the DFW Metroplex has opened two new studios in Keller, Texas and Alpharetta, Georgia. The Alpharetta location marks the brand’s first studio in Georgia. Furthering the development of the concept’s expansion are multiple signed agreement deals to expand into additional markets across the U.S. including Atlanta, Georgia; Boston, Massachusetts, Farmington, Utah; Frisco, Texas; Kansas City, Kansas; Lakewood Ranch, Florida; and Prosper,Texas.
“The beginning of the year was still a time of uncertainty for everyone, but we took it as an opportunity to hit the ground running, putting our foot on the gas of BODYBAR’s franchise growth strategy,” said Matt McCollum, CEO of BODYBAR Pilates. “With two new studios opened and several more in the pipeline, we’re eager to keep up the momentum through the end of the year.”
Halfway through the year, BODYBAR remains on target toward its goal of signing 25 agreements and 50 units before the end of 2021. Key expansion territories across the United States range from Austin, Houston and San Antonio in Texas to Atlanta, Boise, Boston, Denver, Kansas City, Miami, Oklahoma City, Phoenix, Tampa and Salt Lake City.
Blending a focus on strength, toning and modern movement with a welcoming, environment, BODYBAR creates a Pilates experience unlike any other. Using core Pilates principals, each 40 to 50-minute BODYBAR Pilates class is designed to provide a full-body workout that is high-intensity, low-impact and perfect for increasing flexibility, muscle strength, posture and boosting overall health. Whether a member is a 70-year-old wellness guru or a 25-year-old who is just getting started, the BODYBAR workout can be customized to meet everyone’s personal fitness goals.
“The BODYBAR movement is one we’re proud to lead, and we’re ecstatic about the results we’ve seen thus far,” continued McCollum. “Kamille and I have full faith that this brand is truly transforming bodies — and lives — across the United States. Now is the perfect time to get in on the ground floor of a booming fitness concept, and we look forward to finding more franchise partners who share our passion for BODYBAR.”
As BODYBAR builds its franchise system, it is seeking qualified franchise prospects eager to help fuel the growth of the emerging franchise. Ideal BODYBAR franchisees include entrepreneurs who have an interest in fitness and a pioneer mindset. They must see BODYBAR as an investment opportunity and recognize that investing in a smaller footprint means they can own a larger piece of the market.
The moderate investment range for a BODYBAR Pilates studio is a $250,000 to $400,000 and prospective owners must have a minimum of $150,000 in liquid capital to be considered. BODYBAR provides franchisees with comprehensive opening training and support as well as ongoing guidance to ensure the continued success of their business.
For more information about the BODYBAR Pilates franchise opportunity, please visit https://bodybarpilates.com/own-a-studio/.
About BODYBAR Pilates
Founded in 2012, BODYBAR Pilates offers a modern take on Reformer Pilates in an environment that is conducive to building communities filled with members who love, respect, encourage and motivate one another to be strong, healthy and happy human beings. Referred to as “Your favorite happy hour” workout, BODYBAR’s 40 to 50-minute classes can be customized to any fitness level. With six studios currently open and seven more in the development pipeline, BODYBAR Pilates is continuing to expand its presence nationwide through franchising.
For more information about BODYBAR Pilates, visit https://bodybarpilates.com.
To learn about franchising with BODYBAR Pilates, visit https://bodybarpilates.com/own-a-studio/.