ABC Financial and Muscle Up Marketing Announce Vendor Relationship


Club Industry was not involved in the creation of this content.

LITTLE ROCK, Ark., Dec 11, 2018 -- ABC Financial (ABC), the leading software and payment processing provider to the health and fitness industry, announced their preferred partnership with Muscle Up Marketing, a direct marketing agency with specialized knowledge in the fitness industry.

Muscle Up Marketing's strong emphasis on data and analytics ensures the highest marketing response rates possible, on both digital and print campaigns. Not only is extensive research done on the member base and competition for all clients before a campaign launches, but also past learnings and best practices are applied from the 18,000+ fitness campaigns they have completed over the years. Muscle Up Marketing's combination of service, meaningful data insights, vast industry experience, and robust digital and print offerings make creating effective marketing campaigns easier than ever.

"The addition of Muscle Up Marketing to our Vendor Partner Program is a significant benefit to our clients," says Kelly Card, SVP of Partner Relations for ABC Financial. "They have a tremendous understanding of how to take fitness marketing campaigns to an elevated level, maximizing our clients marketing dollars. Their robust offering and data-driven solutions, combined with a robust product pipeline, should help them continue to deliver superior results for many years to come."

About Muscle Up Marketing
Muscle Up Marketing specializes in developing and executing innovative omnichannel marketing campaigns for the fitness industry. Their emphasis on providing best-in-industry service and creating a hassle-free marketing experience has helped them grow their client roster to over 1,500 clubs and be named as one of the Fastest Growing Companies in America four consecutive years (Inc. 5000, 2015-2018).  Call 888-236-1190 or email [email protected] for more information.

About ABC Financial
ABC Financial is the nation's leading software and payment processing provider for health and fitness clubs.  Its comprehensive offerings include payment processing solutions and advanced health club management tools, such as DataTrak, that allow gym owners and managers to track and manage memberships and member and employee schedules, drive member engagement, and automate payment processing functions.  Founded in 1981 by Jim Bottin, ABC Financial's cutting edge technology and top quality customer service are utilized by more than 7,000 health clubs across the United States, Canada, Mexico and Puerto Rico.  The company's software has won numerous design and feature awards, such as Club Industry's Best of the Best and IHRSA's Vendor of the Year.  In January 2018, ABC Financial was acquired by an affiliate of Thoma Bravo, LLC, a private equity firm based in San Francisco, CA and Chicago, IL. 


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