DIET FORCE® is everything and more of what you'd expect from an ABB (tm) drink designed to stimulate fat Metabolism and increase energy levels, but without some of what you may not want from a serious diet and energy drink DIET FORCE® contains absolutely NO Ephedrine!

For starters, DIET FORCE® isn't some sweetened water with sprinkle dustings of supposed “fat burning” ingredients like you'll find on most grocery store isles and in competitors' drink coolers. DIET FORCE® is pure, scientific genius! An incredibly refreshing tasting, five-calorie drink that tastes and works so amazingly well, you'll be astounded by what it doesn't contain. NO Ephedrine. NO Sugar. NO Aspartame. ONLY 5 Calories. And ONLY 100mg of Caffeine (equivalent to about two diet sodas).

DIET FORCE® is another quality product of ABB (tm). Research-formulated and quality assurance tested in our multi-million dollar, 420,000 square-foot Salt Lake City, Utah, headquarters, and manufactured in our GMP (Good Manufacturing Practices), state-of-the-art bottling facility in Walterboro, South Carolina.

Now also introducing something beyond ephedrine for maximal energy and thermogenesis. Adrenalin Stack is the industry's first legitimate non-ephedra alternative to insanely intense power and fat metabolism. This is the hottest thing to hit your coolers since Ripped Force. Use it as a stand-alone, or cycle it with ephedra-based products to maximize ephedrine's effectiveness and neurotransmitter recovery time. Adrenalin Stack hits coolers in July 2002 and has an SRP of $2.50 per 18oz bottle. Two flavors — CITRUSh and GrAPPLE

*These statements have not been evaluated by the food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

American Body Building
2002 South, 5070 West Salt Lake City, UT 84104
(800) 453-9542 x5224
Fax: (801) 606-5224
[email protected]


American Body Building (ABB) was founded in 1985 and is a leader in the gyms as the premier source for Legitimate Hardcore Products. ABB drinks, supplements and bars are formulated to meet the needs of a diverse range of fitness and bodybuilding enthusiasts — we know many of our consumers may never desire to step foot on a bodybuilding or fitness stage, but we develop the products capable of helping them get there.


  • Speed Stack RTD (ready-to-drink)
  • Speed Stack Gum
  • ZMA Force+ w/ L-Theanine
  • Diet Force® RTD
  • Pure Pro® Shake
  • Circle Reader Service Card No. 118

    Andrea Pugliese Insurance Services

    Featured Product

    Andrea Pugliese Insurance Services offers the following programs:

  • Liability and Property Insurance
  • Workers' Compensation
  • Bonding
  • Professional Liability for Personal Trainers and Aerobics Instructors
  • Eligible facilities include health and fitness clubs, gyms, racquet and tennis clubs, aerobics studios, personal training businesses, and health club/wellness and rehabilitation centers.

    We Are Your Solution

    Andrea Pugliese Insurance Services can answer any questions you may have regarding its programs or your existing policy coverage. The company concentrates solely on the health and fitness industry, thereby offering you the best in quality, knowledge and unmatched customer service.

    Andrea Pugliese Insurance Services
    2258 Garden Ave.
    Warrington, PA 18976
    (800) 664-5489
    Fax: (215) 491-3858


    Andrea Pugliese Insurance Services is a full-service agency specializing in the insurance needs of the health club industry. Andrea Pugliese has been providing club owners with comprehensive coverage at competitive rates since 1984.


  • Commercial General Liability
  • Professional Liability
  • Premises Medical Payments
  • Hired & Non-Owned Auto Liability
  • Tanning Bed Liability (No Cancer Exclusion)
  • Sexual Abuse Coverage
  • No Deductible
  • Not Based on Receipts - No Audits
  • Special-Form Property Coverage
  • Replacement Cost
  • Competitive Rates
  • Financing Available/Low Rates
  • Personal Service
  • Experience
  • Circle Reader Service Card No. 119

    ASF International
    12596 W. Bayaud Ave.,
    Suite 100
    Denver, CO 80228
    (800) 227-3859
    Fax: (303) 980-8006

    [email protected]


    Since 1973, ASF International has strived to maintain a standard of excellence while producing products that integrate with the technological advances of today. We have the solutions you need to increase revenues, implement the latest technology and develop a professional marketing campaign.


  • Custom Advertising & Marketing Materials
  • Web Advantage Online Client and Member Features
  • Auto Renewal Program
  • Prospect Tracking Software
  • Club Liability Insurance
  • Circle Reader Service Card No. 120

    Evolving Technological and Financial Solutions For Growing Clubs

    Would you benefit from seamless integration of technology & marketing into the operational side of your business? By providing a combination of services, ASF offers clubs a total package that boosts revenues, reduces overhead and simplifies the operational side of your business.

    Billing & Payment Processing

    From payment coupons and statements to EFT and credit card drafts, we offer a complete line of payment processing options. The key to collecting the most from your members is consistent follow-up work on EFT and credit card kick outs, bad checks, past due and non-paying accounts. We exhaust all means of collection and follow-up to ensure that we collect the most for our clients. Our method has strengthened our partnership with our clients as we work to increase revenues by developing a relationship with their members.

    ClubPRO 3000 Interactive Sales, Marketing and Management Software

    Our software allows clubs to effectively manage their membership base, generate reports, track the sales process and view accounts on the Internet — in real time. By combining ASP technology with our existing software, we have created a network of products that stand-alone or integrate together.

    Marketing & Retention Programs

    We believe that to be effective, all facets of the club business need to be addressed. As a total support company, we help our clients achieve a higher bottom line by offering a range of marketing and promotional programs to get prospects in the door.

    Change and vision are catalysts that propel us to consistently offer new products and services. While some companies focus on technology only or fad products, we promise to offer a variety of traditional as well as technological products. Our mission is to maintain a balance within our organization that offers our clients products and services tailored to meet their needs, not ours.

    Contact us today for more information and a free analysis of your business needs.

    Something New Under the Sun!

    Peacock's WrapAround Vertical Tanning Systems offer a faster tan than conventional lie-down units & folds flat to the wall when not in use.

    Peacock's Wraparound

    Introducing the WrapAround Tanning System. Providing tanning services now means you no longer have to choose between your customers and your floor space. You can fit a WrapAround System virtually anywhere. It requires less than two square feet of floor space when not in use, and can be operated (with a suitable changing area) easily within an area the size of a standard closet. Compared to the 40 to 50 square feet required for the same setup of an old-style lie-down tanning bed, this means you can use multiple WrapAround™ Vertical Systems in the same amount of space that would be needed for a single horizontal unit. It's not hard to see what this can mean to your bottom line.

    The WrapAround Tanning System also costs less to operate and maintain than conventional equipment. The closer you get to the bulbs, the better the tan, and the WrapAround Tanning System allows the light panels to be pulled in as close to the body as possible. This means a better tan with fewer bulbs in less time. Fewer bulbs and less time means that you pay less to operate and maintain, more people can tan in the same time and the same space, and all of this goes right to your bottom-line.

    If you have tanning equipment for your customers now, or are considering offering tanning sessions to your clients in the future, you owe it to yourself to learn more about the future of tanning. Your customers will thank you, and so will your accountant.

    WrapAround Tanning Systems
    Avex Industries, Ltd.
    206 Glen Street, Glens Falls, NY 12801
    (800) 950-2839
    (518) 745-7264, (518) 745-1402 fax
    [email protected]


    Avex Industries Ltd., a medical equipment manufacturer of UV lighting equipment since 1989, was awarded US Patent #4,984,571 for its revolutionary double-folding design in 1991. Avex has been a continual innovator in UV technologies for over a decade.

    Circle Reader Service Card No. 140

    Balanced Body Pilates Equipment
    8220 Ferguson Avenue
    Sacramento, CA 95828
    (800) 745-2837, (916) 388-2838
    FAX (916) 379-9277
    Web Site:
    E-mail: [email protected]


    Balanced Body is the worldwide leader in the design and manufacture of Pilates equipment. We were the first company to substantially update Joseph Pilates' original equipment with modern technology and safety features. Many of the “standard” features found on today's Pilates equipment were originally created by Balanced Body. We invented the Allegro, the first and only professional Pilates equipment that stacks. We also created the extraordinarily successful Allegro program for personal training and group fitness, now found in major clubs in the United States, Europe, Asia, Australia, South America and fitness. Balanced Body is a partner and a resource, providing consultation on programming, education, facility layout, return on investment and more.

    Circle Reader Service Card No. 121

    Innovation in Pilates since 1976

    For 26 years, Balanced Body Pilates equipment has been the #1 choice of Pilates professionals and fitness clubs worldwide. Quality, performance and value are just a few reasons why our customers return to us again and again. We build our equipment — and our customer relationships — to last.

    Our line of Pilates equipment includes the stackable Allegro Reformer as well as a complete selection of traditional hardwood studio equipment. Studio equipment is available in finely crafted rock maple, walnut, mahogany and cherry, with your choice of 88 upholstery colors. We offer many special features and options to help you get the equipment that fits your needs exactly. Studio equipment carries a Limited Lifetime Warranty.

    The Pilates Club Program is a comprehensive package of equipment, education, support and program consultation. The centerpiece of the program is the Allegro Reformer, the only Pilates equipment that folds flat and stacks for storage. Programming includes group classes, personal and semi-private training, sport-specific conditioning, special populations and post-rehabilitation. A proven profit center. Please call for a custom return on investment calculation and a free catalog. See our complete line of equipment, accessories and videos online at

    BROADCASTVISION Debuts New Interactive Fitness Entertainment

    BROADCASTVISION has partnered with French company, Total ImmersionTM for exclusive U.S. and Canadian distribution of Visio Training interactive movies. The Visio Training movies interface via computer with BROADCASTVISION BTV15 Multi Media Personal TV Screens that are positioned in front of cardio exercise equipment. The movies, which are filmed from the point of view of the exerciser, will take club members on an exciting and interactive journey through city streets such as Paris, Rome, Monte Carlo and cycling into mountain passes, roads and villages. Using a directional control that is mounted on the workout equipment, exercisers will enjoy choosing their path at each crossway. The film streaming or speed is directly impacted in real time according to the user's physical effort (i.e. running speed on a treadmill) due to optical and magnetic sensors that are interfaced into CSAFE ports on cardio equipment. Visio Training is compatible with most treadmill manufacturers. Multiple films are available and regularly updated. This incredible new digital technology is the most dramatic and impressive entertainment format available to the fitness industry!

    BROADCASTVISION has several other new entertainment and service products poised for release during the third and fourth year quarter. “BROADCASTVISION is trail blazing into multiple entertainment technologies and services the likes of which the fitness industry has never before enjoyed. We're quantum leaps ahead of what anyone else is even thinking of doing in fitness entertainment” says Eric Spiegel, Vice President of Sales and Marketing.


    Headphone sales are a terrific profit center and a convenience you provide your club members for fitness entertainment. Now, with the new BroadcastVision by KOSS headphones, you will be offering a superior quality, highly recognized, name brand product! We've worked with KOSS to co-brand good, better, best levels of headphones that meet the quality, durability and price point needs of club operators. The BroadcastVision by KOSS headphones can be purchased from our sales department, fitness dealers or from our website.

    Best (BKH1) Dynamic high performance element for deep bass and clarity. Behind the head design for ultimate workout performance. Single sided cord. Frequency response 15-25,000Hz.

    Better (BKH2) Dynamic element for full sound of Koss. Over the head design for comfort and convenience. Single sided cord. Frequency response 80-20,00Hz.

    Good (BKH3) Lightweight, stereophone with single sided cord.

    5126 Clareton Drive, Suite 160
    Agoura Hills, CA 91301
    (800) 770-9770
    (001) 879-9780 Int'l
    (818)879-9790 FAX


    The technology forward nature of BroadcastVision, stems from the many years Dale Kredell, company CEO, spent providing audio/video systems to health clubs, restaurants and retailers during the time he owned an A/V contracting company in Southern California. In 1987, Dale installed one of the first wired cardio entertainment systems at the Sports Club L/A followed by an FM wireless system at Sports Club Irvine. Several years later, Dale focused exclusively on fitness entertainment by establishing BroadcastVision.

    Since then, BroadcastVision has innovated several generations of fitness entertainment products and during the past two years has installed over 3000 multi-media personal screens in fitness facilities across the country!

    Circle Reader Service Card No. 122

    Cardio Theater — USA
    Toll Free: 888-225-9415
    Phone: 503-645-8881
    Fax: 503-645-9036


    With over 7000 systems installed, Cardio Theater has been the world leader in Exercise Entertainment since 1989. In 2001, Cardio Theater was acquired by ClubCom, the leading providing of customized broadcasting networks for place-based media. Together we offer the most complete solution for the changing needs of health clubs around the world.

    Circle Reader Service Card No. 123

    Personal Viewing — The New Trend in Entertainment!

    Cardio Theater's experience results in dramatic improvements in personal entertainment.

    Introduced in 2001, Cardio Theater's has installed over 1,000 “Personal Viewing Systems”. Our experience with personal entertainment began long before that with the acquisition of the assets of Ezone Networks with over 10,000 Personal Viewing Screens on the market, installed in hundreds of health clubs nationwide. Through Cardio Theater's experience we've been able to address some important considerations:

  • Overall system design and integration
  • Installation planning and product support
  • Product Reliability
  • Expandable platform for future upgrades
  • We are confident this has enabled us to create a complete system of personal entertainment, taking into account:

  • Lighting or contrast
  • Patent-Pending controller design
  • Viewing Angle or adjustability
  • Cable management
  • System stability
  • Network compatibility
  • Cardio Theater recently introduced the new “Rapid Response” 24 hr. Customer Service hotline for the most comprehensive service available. The Personal Viewing System has become an ideal entertainment solution for a variety of markets. Most notably, the hotel/spa market has embraced it, representing about 38% of the market. Typically, their fitness centers are smaller, and the freestanding, fully-adjustable screens are the perfect fit for their environment.

    Our Personal Viewing System features:

  • 14.1" flat screen with pivot viewing angle
  • Patented MaxJack controller technology
  • Inteli-Port; for infra-red data transfer
  • Unparalleled warranty

    Exclusive offer for August: Buy 10 Personal Viewing Systems and received one at NO CHARGE.

    ClubRunner club management software was designed by health club professionals to help you manage your facility more efficiently.

    ClubRunner is dedicated to helping your business succeed. Building a lasting relationship with its customers is how it succeeds. ClubRunner delivers a stress-free, easy-to-learn total management system. The result is intuitive and comprehensive software designed to help you conduct your business profitably.

    ClubRunner installs quickly. Through the use of on-line help and pop-up menus, system commands are learned in minutes after installation. In addition, ClubRunner offers users the widest variety of training and support in the industry to help you get the most out of your system. From the company's understanding of how a health club facility needs to run, it has developed a stress-free club management system that really works for you.


    ClubRunner's Modular System embodies all of the management features you need to run your club efficiently. Modules include: Members, Guests, Utilities, Daily Backup, Inventory, Front Desk and Reports.

  • EFT instantly generates billing files from ClubRunner. Charge-backs are automatically updated in the system via modem.
  • Networking Capabilities allow you to use ClubRunner as a single, stand-alone system or to support an extensive network.
  • System Security is assured by allowing you to assign single passwords for various levels of access.
  • Entry & Membership Security is available with powerful add-on hardware such as photo imaging, bar coding, hand-scanning devices and key tags.
  • Report Generation is made effortless with a powerful, built-in report generator with pre-scanned and user-definable reports.
  • Data Transfer allows multiple club facilities to be linked together and updates each facility automatically.
  • ClubRunner
    1080 E. Indiantown Road,
    Suite 202
    Jupiter, FL 33477
    (800) 554-2582, (561) 746-3392
    FAX: (561) 746-5822


    ClubRunner club management system software is more than just an industry-specific system. ClubRunner was designed by health club management professionals to specifically address the unique needs of health club operators.

    Since 1985, ClubRunner has made an ongoing commitment to product development and customer support, assuring you that the product you purchase today will not be outdated tomorrow.

    Circle Reader Service Card No. 124

    3120 Southwest Freeway,
    Suite 300
    Houston, TX 77098
    (800) 247-3431
    Fax: (713) 942-7731

    [email protected]


    CSI Software provides software to manage members, employees, facilities, and accounting for fitness clubs and other membership organizations. It has been our only business fr the past 20 years. Our products are contemporary yet reliable, sophisticated yet user -friendly, comprehensive yet scalable. We help you to operate one club, a regional group of clubs or a nationwide network.

    Circle Reader Service Card No. 125

    Club Management Systems From CSI Software

    CSI Software has been developed specifically for the fitness industry. For more than 20 years, we have listened to our customers, developed solutions and enhanced our products to meet the evolving requirements of this dynamic industry. CSI allows you to manage membership, employees, accounting, scheduling and fitness in a database that can be accessed by a single club or a group of clubs via a local or wide area network or the Internet.

    Managing membership and accounting are two basic club management operations. The relationship of this data to employees, facility schedules, membership sales, attendance and retention provides managers with the information to make timely decisions in order to profitably influence their club's bottom line. CSI's products are completely integrated so that this information is available in one source. Reports are complete, comparisons are meaningful and decisions can be based on reliable information.

    The Internet Age has provided new opportunities to deliver powerful software products that are easy to operate, quick to respond and easy to maintain at a fraction of the cost normally associated with these types of products. The software and data are located at a data center. The users of the software run it over the Internet. Members can inquire into activities, class/program/facility schedules and their account from any PC on the Internet. Programs can be booked, courts reserved and classes enrolled at any hour of the day or night. CSI maintains the software, backups the data and continually enhances the products for the user. It is the best of both worlds. You have continual access to your data and complete control of your financial schedule. CSI provides technical and operational support. You do not need to maintain a fileserver, a network or on-site technical support. The software is continually enhanced so you do not have to go through upgrades and system changes.

    CSI can provide software, implementation, hardware and ongoing support for your club or wellness operation. Call for demonstration information or log on to our Web site for an informative view of our products.

    Cybex, the world's premier strength equipment manufacturer, proudly announces the availability of Cybex Eagle.

    Cybex Eagle is the culmination of nearly 50 years of research, development and design of the most biomechanically accurate, aesthetically superior and ergonomically advanced equipment the industry has ever experienced. Cybex Eagle embraces a design philosophy that demands ease-of-use for the beginning exerciser and delivers innovative biomechanics for the most intensely dedicated user. Cybex Eagle utilizes a new, Second Generation Dual Axis Technology (patent pending) which allows for both a fully user defined path as well as an optimal converging path. The line features a unique and space-saving design called “Logical Pairs”, whereby complementary machines can be uniquely placed together, having alternate positions of the weight stacks. Cybex Eagle has been designed to comply with both ASTM and CE/EN safety standards, ensuring the highest levels of safety. Here are a few of the exciting new elements of Cybex Eagle:

  • Second Generation Dual Axis Technology
  • Gas-assist seat adjustments
  • New movements patterns
  • Range Limiting devices
  • Twist Select Increment Weight System
  • Non-slip grips that maintain grip even when wet
  • Tethered selector pins that canít get lost
  • Magnetic pin retainers for positive pin engagement
  • Integrated top plate lubricating rings
  • Self-adhesive rubber feet
  • Air-gap friction free plates
  • Integral bearings
  • Clear marking of alignment points
  • Cybex International, Inc.
    10 Trotter Drive
    Medway, MA 02053, USA
    (800) 688-8768
    (508) 533-5500 (fax)


    Cybex International Inc., is the leading provider of premium fitness equipment for the consumer and health club markets. Our complete line includes treadmills, steppers, cycles and selectorized, plate loaded, free weight and functional strength training equipment renowned for biomechanics, ergonomics and long lasting performance. Cybex Internationalis head quartered in Medway Massachusetts and has distribution throughout North America and over 70 countries world wide. Cybex International's world headquarters are located in the USA at 10 Trotter Drive, Medway, Massachusetts 02053.

    Circle Reader Service Card No. 126

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