Anytime Fitness Parent Company Purchases Basecamp Fitness

Anytime Fitness' parent company acquires Basecamp Fitness.
(Photo courtesy Basecamp Fitness.) Basecamp's signature workouts alternate between 60 seconds of strength training and 60 seconds of stationary cycling, concluding with 10 minutes of core exercise.

The parent company of Anytime Fitness, Self Esteem Brands, Woodbury, Minnesota, has purchased California-based studio chain Basecamp Fitness for an undisclosed sum, the companies recently announced

The founders of Self Esteem, Chuck Runyon and Dave Mortensen, plan to launch a domestic and international franchising program for Basecamp in 2020.

“Our plan is to build additional corporate-owned gyms next year to explore consumer preferences and perfect the Basecamp Fitness experience," Runyon said in a media release.

Basecamp was developed and founded by Nick Swinmurn, the founder of footwear retailer Zappos, and has five locations across Los Angeles and San Francisco.

Basecamp's signature workouts alternate between 60 seconds of strength training and 60 seconds of stationary cycling, concluding with 10 minutes of core exercise.

“We believe that Basecamp Fitness and Anytime Fitness will appeal to two very different types of consumers,” Mortensen said in the release. “Anytime Fitness gyms feature convenient, 24-hour access, a welcoming, supportive environment and a growing variety of coaching programs to personally help members achieve their individual fitness goals. Basecamp Fitness features high-intensity workouts designed for those seeking fast-paced interval training that tests how far you are willing to push yourself–efficient and effective group sessions, for people of all fitness levels, intended to produce strong bodies, hearts and minds.”

Basecamp ranked No. 624 on Inc.'s 5000 list for 2018, reporting $5.8 million in revenue. This represented an increase of 802 percent year over year.

Anytime Fitness ranked No. 17 on Inc.'s 500 list for 2018, reporting that the initial investment for franchisees is between $89,000 and $678,000.
 

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