Advertorial Corporate PROFILES



SPORTSMITH Fitness Parts and Products Superstore catalogs provide a uniquely convenient one-call resource for busy fitness facilities. The catalogs feature the industry's largest selection of OEM and OEM-quality cardio equipment parts plus a “best of the best” selection of the most innovative strength and personal training products at savings of up to 30 percent.

Parts for major cardio equipment and indoor cycling manufacturers include Life Fitness, Precor, Star Trac, StairMaster, Schwinn, Cybex, Sports Art and True. All parts are backed by the SPORTSMITH warranty and best price guarantee.

SPORTSMITH Certified Quality Cardio provides substantial savings on the most popular equipment models including Life Fitness, Precor, Star Trac and Schwinn. Each piece of SPORTSMITH “remanufactured” cardio equipment is rebuilt with new parts and many feature freshly powder-coated frames so the equipment looks and performs like new.

SPORTSMITH strength and personal training products include cable attachment and international bars, hardware, dumbbells, racks, SportStep, core/balance and aquatic equipment, resistance bands, medicine and stability balls, yoga and exercise mats. All are available with the convenience of 24/7 online ordering.

5925 S.118th East Avenue
Tulsa, OK 74146
Toll Free: 800-713-2880
Phone: 918-307-2446
Fax: 918-307-0216
E-mail: [email protected],

Power Systems

For more than 20 years, Power Systems has been helping health and fitness facilities succeed by providing one-stop shopping for high-quality training and group exercise equipment. We offer our products at the best possible prices and with a 100 percent satisfaction guarantee.

Power Systems provides our customers with functional, effective, and cutting-edge products and programs. Our experienced team is committed to superior service, and most of our products are in stock and ship within 24 hours.

Power Systems offers steps, resistance tubing, dumbbells, Resist-a-Balls® and hundreds of other fitness, strength, and core conditioning products and programs to make your facility successful by giving it the Power Systems' advantage.

Since 1986, Power Systems has grown into a leading direct marketing distributor of specialty exercise, sports performance, and fitness training equipment and accessories. Power Systems produces two direct mail catalogs annually, one for fitness professionals and one for sports performance professionals. We also provide a secure online catalog.

Power Systems
Phone: 800-321-6975
E-mail: [email protected]

MYE Entertainment LLC

MYE Entertainment is an one-stop resource for the most advanced in-club entertainment technology and features worldwide system compatibility. Patent-pending MYE TV controllers with MP3 player docking provide an exclusive range of entertainment choices including MYE LCD TV personal viewing, MYE wireless television, FM radio and MYE MP3 players, so exercisers may enjoy their MP3 music in the gym or anywhere they go.

MYE Entertainment specialists are the most experienced team of audio-video technicians in the industry and are backed by a dedicated national service and support network. From custom system design to installation and follow up support, entertainment is all we do. MYE Entertainment know-how is a considerable advantage when creating the system that best fits your facility and business objectives. The MYE Entertainment mission is to create a unique and choice-filled entertainment environment dedicated to helping your members reach their personal goals and have fun in the process.

Products Offered:

  • MYE TV Controller with MP3 Players
  • MYE LCD TV Personal Viewing
  • MYE Wireless TV Systems
  • MYE FM TV Systems

MYE Entertainment LLC
25876 The Old Road, Suite 327
Stevenson Ranch, CA 91381
Phone: 661-702-1919
Toll Free: 800-779-6759
Fax: 661-977-9487
E-mail: [email protected]

ASF International

ASF International has been a part of the fitness industry for more than three decades, helping clubs achieve success. Their proven business systems, accompanied by state of the art technology, allow club owners to remain ahead of their competition in this constantly evolving industry.

Membership dues are a vital component of your club's revenue, so it's important that you have professionals managing each step of the billing process. ASF will keep more of your members current and on EFT than anyone else. Their full service billing and collections will allow you to focus on member retention and other important components of your business, instead of placing past due calls or handling cancellation attempts.

Another important factor to a club's success is having comprehensive club management software. ASF clients receive ClubPRO 3000 software free of charge. This dynamic software program is integrated with ASF's billing services and offers club owners time saving solutions for inventory control and point-of- sale, member attendance tracking, employee timeclock and much more.

Products/Services Offered:

  • ClubCollect Billing and Collections Program
  • ClubPRO 3000® & ClubPRO 3000®Online Business Center
  • Pass A Friend® Member Referral Program
  • CancelLess® Member Retention Service
  • ASF Integrated Alliance Group

ASF International
640 Plaza Dr, Suite 300
Highlands Ranch, CO 80129-2399
Toll Free: 800-227-3859
Fax: 303-980-8006
E-mail: [email protected]

Centaur Floor Systems, LLC

Centaur Floor Systems has been selling recreational, fitness and athletic flooring systems for more than 20 years. As a leader in the fitness and recreation industry, we supply flooring products that meet the demanding needs of fitness professionals, amateur and professional athletes, as well as the recreational community.

We seek out high quality flooring options with the desire to provide our customers with activity-specific products that are both functional and aesthetic. Our goal is to provide the best products, best service, best warranty and the biggest variety in the industry.

On your next project, let us be your one-stop flooring shop. At Centaur, we don't just sell flooring, we provide flooring solutions.

Brand Names:

  • Boflex
  • Gymlastic
  • G·Court
  • Rubberflex Speckled “S”
  • Morado
  • SportWeave
  • Decora
  • XL Turf
  • Playfall Playground Tiles
  • FasTrack
  • EcoFlor
  • ActivCourt
  • Quartz Carpet
  • Tuf Track

Centaur Floor Systems, LLC
Contact: John Donati
135 Chapala Street
Santa Barbara, CA 93101
Phone: 805-957-0182
Toll Free: 800-536-9007
Fax: 805-957-0125
E-mail: [email protected]

Affiliated Acceptance Corporation (AAC)

Since 1989, Affiliated Acceptance Corporation (AAC) has provided health clubs and fitness industry professionals a complete customer management system:

  • Software: Our FrontDesk® facility management software manages every aspect of your operation, from member check-in to scheduling/reservations and point-of-sale. The software supports accounts receivables, delinquency reporting, renewals and much, much more.
  • Billing: Our unique Success Track selection of pricing options enables you to choose the exact programs that are just right for you. AAC provides the following billing services: EFT, credit card, payment coupon, mail-in and online payments.
  • Collections: We pride ourselves in our ability to retain your valued customers through our proven collection process. That's the heart of AAC's success… and it will work for you!

“Keeping you connected” to your customers, and your business, is what makes AAC your partner in success.

Products/Services Offered: FrontDesk® facility management software; Personal Training management software; FitTrak fitness evaluation software; Membership billing and collection services; New prospect marketing and promotion programs.

Affiliated Acceptance
Corporation (AAC)
P.O. Box 790001
Sunrise Beach, MO 65079
Toll Free: 800-233-8483
Fax: 573-374-9972
E-mail: [email protected]


SCIFIT is dedicated to developing products and programs that meet the needs of a broad range of people. SCIFIT's fitness and medical roots help them understand the needs of the human body and to design equipment and programs that specifically meet the physical and psychological needs of the individual. These are “Scientific Solutions for Fitness.”

One of the most distinctive features of SCIFIT equipment is the Iso-Strength program. This program allows for easy and safe strength training for those who might be intimidated or overwhelmed by traditional strength equipment. Another feature unique to SCIFIT equipment is bi-directional resistance. This helps maintain good muscle balance and helps reduce muscle fatigue and boredom. It is these “Scientific Solutions” that make SCIFIT perfect for everything from fitness to rehabilitation to sports performance and everything in between.

In addition to programs and systems, SCIFIT offers upper-body and all- body exercisers, treadmills, elliptical trainers, upright bikes, recumbent bikes, climbers and recumbent steppers. SCIFIT is once again revolutionizing exercise with their brand new Orbi-Linear Trainer, REX. Visit to “meet REX” and see the entire line of SCIFIT equipment.

5151 S. 110 E. Ave.
Tulsa, OK 74146
Phone: 918-359-2000
Toll Free: 800-278-3933
Fax: 918-359-2012
E-mail: [email protected]

FreeMotion Fitness

FreeMotion Fitness offers wall-to-wall solutions with FreeMotion, the first and only, full circuit of integrated functional training equipment, FreeMotion Cardio and FreeMotion EPIC equipment. FreeMotion Fitness also provides studio solutions with Studios Made Simple; Reebok Professional Studio products, Reebok Tomahawk indoor cycles, and FreeMotion Group and Personal Training. FreeMotion Cardio leads with a new Treadmill powered by the innovative DRVS, Direct Rear Velocity System, a rear-drive motor system that combined with urethane deck isolators, provides additional cushioning that creates a softer running surface reducing impact on joints.

As the only full circuit of integrated functional equipment, FreeMotion strength sets facilities apart, allowing users to train in real-life movements. FreeMotion EPIC equipment goes beyond the basics of traditional training with strong, smooth and refined performance.

FreeMotion Fitness strives for excellence throughout the product's life — from concept and design to manufacture, delivery, installation and more. Extending the commitment beyond the initial sale, FreeMotion Fitness provides customers with comprehensive education, ongoing support and industry-leading products — helping owners get the most for their facility.

FreeMotion Fitness
1096 Elkton Drive, Suite 600
Colorado Springs, CO 80907
Phone: 719-533-2900
Toll Free: 877-363-8449
Fax: 719-955-1104
E-mail: [email protected]


Intrannuity is an integrated business service provider that focuses on helping health and fitness facilities achieve their sales and operating goals. It does so by providing Web-based software and integrated billing/collections services. Using “best practices” for club operating procedures with cutting edge technology, Intrannuity provides a modern alternative to stand alone software or expensive third party billing companies. The iFitness Solution uses sales force automation and contact management to help your club sell more, an Internet portal and automated communications to improve your relationship with your customers and accurate contract management, billing, and timely collections to increase your club's cash flow. The objectives are more sales, smoother operations and increased profitability.

Products/Services Offered: iFitness Solutions — packaged software and integrated billing and collections

Intrannuity LLC
48 Wall Street
Suite 1100
New York, NY 10004
Toll Free: 800-506-1673
Fax: 917-464-8302
E-mail: [email protected]

ABC Financial Services, Inc.

ABC Financial is a solution-based company that provides comprehensive management solutions for health clubs nationwide. Services offered by ABC Financial include Billing and Collection Efforts, Club Management Software and Customized Marketing Products.

Billing and collection services are customized for each club. Collection options include EFT, credit card, online payment, pay-by-phone as well as payment books.

DataTrak Club Management Software was developed exclusively by ABC Financial for ABC-specific clients. As an Internet browser-based software, DataTrak “centralizes” all data for access by club owners on a 24/7 basis from anywhere in the world. ABC Financial's interactive Online Club Management provides access to club owners and members.

ABC is also offers club-specific marketing tools and products. Our marketing products include member retention campaigns, marketing strategies as well as products and services to maximize club sales and member retention.

ABC Financial offers the “Complete Club Management Solution” for clubs owners.

Products/Services Offered:

  • Billing and Collection Services
  • Club Management Software
  • Sales and Marketing Services

ABC Financial Services Inc.
PO Box 6800
Sherwood, AR 72124
Toll Free: 800-622-6290
Fax: 501-515-5001
E-mail: [email protected]

Strive Smart Strength

The First Fitness System Engineered to Build a Stronger Membership.

Strive is more than just the best fitness equipment. We equip you with an earth-shattering marketing and training package that builds genuine excitement among your members and staff. And once they see how Strive's Smart Strength technology gives members a better workout in less time, they'll never want to go anywhere else.

Strive offers a full line of selectorized and plate-loaded machines featuring its patented Smart Strength technology. Also available are Smart Benches, Free Weight accessories, a Functional Trainer, and kidzSmart Strength, a strength circuit modified for youth.

Nobody makes better equipment than Strive. And nobody works harder to help you retain current members and recruit new ones. Start building a stronger business today.

Strive Smart Strength
400 Southpointe Blvd.
Canonsburg, PA 15317
Phone: 724-873-5780
Toll Free: 800-368-6448
Fax: 724-873-5770
E-mail: [email protected]

Fitness Equipment Source, Inc.

Fitness Equipment Source, Inc. is the oldest remanufacturer of commercial fitness equipment in the industry. We pride ourselves in quality and consistency along with excellent customer service. 86 percent of our sales are repeat or word-of-mouth customers. We have expanded with a second location due to our sustained growth. With more than 50 combined years of fitness professionals' experience, we are certain we can fill your needs. Fitness Equipment Source maintains more than $1 million in inventory of the top name brands in the industry, including Precor, Life Fitness, Startrac, Nautilus, Cybex and more. We are a proud member of IHRSA and a recipient of the Distinguished Service Award.

Our quality remanufacturing process sets us apart from competitors. Strength equipment is fully sand blasted, re-heat treated, and powder coated…not once but twice. Double stitched factory upholstery makes it like new again. Cardio equipment is completely stripped down and frames repainted. Motors are inspected and certified by a motor house. All wear components, electronics and overlays are replaced — making it virtually impossible to tell the equipment been used. These are just a few examples of what Fitness Equipment Source can do for you. Please contact one of our professionals for more information or assistance with your fitness needs.

Fitness Equipment Source, Inc.
9442 S. 670 W.
Sandy, UT 84070
Phone: 800-748-5125
Fax: 801-565-0627
E-mail: [email protected]


The redesigned CM VersaClimber, features a reduced step height of just 1-10 inches to effectively decrease the workload by 50 percent, better replicate total-body stair stepping and enable all level exercisers to reap the benefits of vertical training. This model allows for more upper-body motion with travel up to 27 inches for increased range of motion and greater reach. 108 CM VersaClimber boasts a new interactive voice module that simplifies getting started and provides valuable instructions and motivational feedback — like “Good job you're almost to the top” to ensure the user is maintaining the appropriate intensity level for sustained more relaxed workouts. Additional inspiration comes in the form of a variety of virtual challenges to select from: opponents, towers and famous mountain peaks — all depicted on a back lit, bright console. Combined with a space efficient foot print, the VersaClimber is your innovative cardio approach for total body fitness.

3190-E Airport Loop
Costa Mesa, CA 92626
Phone: 800.237.2271
Fax: 714.755.5749
E-mail: [email protected]

KI Software

KI Software's eClubLogic, helps fitness facilities build profitable member relationships. Integrated Prospect management and sales modules enable your staff to share information to increase sales success and deliver efficient membership services. Prospect management and sales modules include lead tracking and task management and a complete view of member usage and transaction history. eClubLogic also includes an extensive reporting engine for sales forecasting and measurement of business activity. Built using Microsoft technologies, eClubLogic is easy to deploy and use. eClubLogic's “rules based” set-up allows for easy customization to meet the nuances of your business. Furthermore, eClubLogic integrates with other business applications and scales as your business grows.

Products/Services Offered:

  • eClubLogic
  • PhysioSportLogic
  • MyClub Online Membership Accounts
  • Custom Software Development Services
  • Health Risk Assessment

KI Software
A Division of MotionSoft Inc.
8701 Georgia Ave, Suite 810
Silver Spring, MD 20910
Toll Free: 800-829-4321
Fax: 301-495-2373
Al Noshirvani
President and CEO

eFit Financial

With more than 40 years of combined experience, the founders of eFit developed Club Advantage, the industry's first Web-based club management software application. Club operators can access the program online from any remote computer 24/7. eFit's unique Web-based design allows all clubs, big or small, to have access to a powerful application at a very low cost. Clubs can enter new member accounts, print custom membership agreements, update member databases, and print management reports. Other software features include a member check-in system with photo display and voice greetings, employee time keeper, body measurement tracking, session tracking, and guest and prospect tracking. eFit is a full-service billing company providing low-cost EFT and credit card processing, statement billing and a full collection service. Additional club services can be added such as membership cards, point-of-sale program, member retention and marketing services to help generate new sales.

Like health club owners, eFit is in the service business and long-term clients are the lifeblood of our business. We take a “longevity” approach towards sales meaning it's much more important to keep a client for the life of their business than to keep getting more new clients. Unlike many service companies, eFit does not operate on a “revolving door” basis. The only way to keep a client long term is to put a major emphasis on servicing your clients each and every day.

eFit Financial
Dudley Exstrom
5353 West Dartmouth Avenue, Ste 302
Denver, CO 80227
Phone: 877-772-3348
Fax: 303-984-5104
E-mail: [email protected]

EVERLAST® Performance Flooring

Extreme durability and comfort for weight rooms, training centers and fitness clubs.

Designed for superior resilience and durability, EVERLAST® floors are the only choice for long-lasting value in fitness and high-performance areas. Available in custom cut roll lengths and tile dimensions to fit any fitness area, choose from more than 29 colors to add style and energy to cardio areas, locker rooms, weight rooms or child care areas. All products are proudly made in the United States from the highest quality recycled rubber.

The ultimate in durability, new EVERLAST Ultra Tiles surpass the noise and shock absorptive capabilities of any other fitness flooring. These full, 1” thick tiles feature an elevated “pedestal” underside design to create added comfort and prevent dangerous and unsightly cable clutter by routing fitness equipment wiring beneath the surface. Modular in design, this unique fastening system allows for easy installation as well as the ability to quickly move or reconfigure tiles as desired.

With a rapid response time from just days for standard orders to weeks for custom, EVERLAST Performance Flooring has an expansive service, installation and support network throughout the United States. Contact us today and you'll see why EVERLAST is the market leader in recycled rubber flooring systems in North America.

Everlast® Performance Flooring
715 Fountain Avenue Lancaster, PA 17601
Phone: 888-383-7655
Fax: 717-295-3414
E-mail: [email protected]

Iron Grip Barbell Company

As the largest provider of commercial free weight equipment worldwide and the only manufacturer with a line of exclusively American-made free weight equipment, Iron Grip Barbell Company is dedicated to designing innovative products and building reliable, heavy-duty equipment. The premium, American-made Iron Grip® line features the patented Iron and Urethane Olympic plates with opposing handgrips, as well as maintenance-free welded Urethane dumbbells, both with a distinctive 12-sided “anti-roll” design. Iron Grip's competitively-priced, imported IGX Strength® line offers unmatched quality and durability in its class. And for group fitness, Iron Grip's Group Strength® equipment offers commercial-quality plates with integrated handgrips for superior safety and versatility. Iron Grip also offers a unique customized equipment program that results in permanently engraved logos that will retain their vivid color and exact detail for the life of the product.

Iron Grip equipment can be found in premier fitness facilities in more than 65 countries, including 24 Hour Fitness, Life Time Fitness, Bally Total Fitness, independent gyms and health clubs, YMCAs, professional and university strength-training facilities, corporate wellness centers, hospital and physical therapy facilities, and police, firefighter and military fitness facilities worldwide.

Iron Grip Barbell Company
4012 West Garry Avenue
Santa Ana, CA 92704
Toll Free: 800-664-4766
Fax: 714-850-6910
E-mail: [email protected]

Gerstung Gym-Thing

Started in a garage in 1967, Gym-Thing, Inc. has supplied thousands of customers with flooring and/or equipment.

Gerstung's state-of-the-art floor systems provide the premier shock absorbing and resilient flooring for fitness, aerobics, dance and gymnastics. From small to large, Gerstung Floors has provided athletes the world's finest shock absorbing floor. The exclusive AirBase® subfloor, with our unique Energy Blocks®, and an interesting choice of top surfaces in wood, vinyl, carpet, or linoleum, makes for a complete aerobics floor.

Exciting equipment for the children's section or movement room, including the new Vortex (pictured). Gerstung/Gym-Thing's movement education equipment is for children's fitness, cooperative learning, adventure sports and elementary gymnastics training. The high quality equipment consists of metal and wood construction, and fun foam shapes and mats.

We also can provide extensive curriculum and training of staff. Equipment is versatile and can be matched for appropriate age groups. Curriculum is carefully designed to make a fun learning environment. Gerstung: since 1964, “We developed the ingredients to develop the child.”

Gerstung/Gym-Thing, Inc.
1400 Coppermine Terr.
Baltimore, MD 21209
Phone: 410-337-7781
Toll Free: 800-922-3575
Fax: 410-337-0471
E-mail: [email protected]

Dosho Design, Inc.

Dosho Design's mission is to create truly unique and innovative products for the fitness industry. The founder of the company, T. Dosho Shifferaw, is well versed in creating unique products and launching them successfully in the market. In 1985, he founded and invented Bowflex Inc. and the Bowflex®, one of the most successful products in the fitness industry.

Dosho Design provides truly unique and innovative fitness products that are easy to use, fun and effective at an affordable price. Dosho Design's products focus on how to make quick workouts effective and efficient for people of all ages and fitness levels. The company designs and markets several products that offer cardiovascular, strength training and core body workouts. These products can be used at home, in fitness centers, health clubs and schools. Dosho Design is a privately held company located in Albany, CA. For more information, contact Dosho Design at

Products Offered:

  • Windjector
  • Jam Gym
  • DoshGym 1000
  • Ab-Lifter Plus
  • DoshWeight System

Dosho Design, Inc.
1019 Solano Avenue, Second Floor
Albany, CA 94706
Phone: 800-823-6273
E-mail: [email protected]

Motus USA

Motus USA Founded in 1993, Motus is an ISO9001 specialty manufacturer of premier fitness equipment. With new headquarters in Los Angeles, Motus USA is one of the world's leaders in exercise equipment solutions.

We have partnered up with some of the world's leading manufacturers, licensing their technologies and exclusively incorporating them into our cardio line:

  • Samsung — LCD TV screens
  • Mitsubishi — Electric AC continuous motors
  • Hyundai — Electronic components and inverter.

To compliment the cardio line, Motus USA also offers complete classic and next generation selectorized strength circuits (total body circuits, multi-gyms plus full ladies and youth circuits), as well as the highest quality pilates reformers and accessories. Our strong trade-in programs and in house financing make Motus USA the ideal full service exercise equipment partner.

Motus USA has found a way to provide top notch quality commercial exercise equipment with the latest technology, all with very competitive price points.

Coupled with the strongest commercial warranty and the highest level of customer service, Motus USA offers customizable solutions to meet every budget.

Motus USA
13705 Cimarron Avenue
Gardena, CA 90249
Phone: 310-515-1000
Toll Free: 866-668-8766
Fax: 310-515-1151
E-mail: [email protected]

Aerobics and Fitness Association of America

AFAA is the world's largest fitness and TeleFitness® educator. Since 1983, AFAA has issued more than 200,000 certifications to fitness professionals from more than 73 countries. Every year health clubs and studios host more than 2,500 AFAA educational workshops across the nation.

AFAA provides comprehensive written and practical examinations for personal trainers and group exercise instructors that are accredited by Vital Research. AFAA is a member of the National Organization of Competency Assurance (NOCA) and an affiliate of the National Board of Fitness Examiners (NBFE).

AFAA offers fitness professionals, corporate wellness coordinators, consumers and students a variety of educational materials, online study courses, products and services. These include: Personal Fitness Trainer and Group Exercise Instructor Certifications, continuing education workshops, educational publications, job locator services and the latest and health and fitness information.

Aerobics and Fitness Association of America
15250 Ventura Blvd. Suite 200
Sherman Oaks, CA 91403
Phone: 818-905-0040
Toll Free: 800-446-2322
Fax: 818-990-5468

SportsArt Fitness

SportsArt Fitness, recent winner of the Fitness Management Magazine Nova 7 Cardio Supplier of the Year award, is pleased to introduce their new Strength Series. Comprised of 23 pieces in all, the new SportsArt Fitness Strength Series is a breakthrough blend of form and function. The sleek lines and ergonomic design of this selectorized series are unprecedented in the fitness market with each piece offering suburb biomechanics to aid in proper form and technique. In addition, each unit provides integrated incremental weights, magnetic selector pins and fully shrouded weight stacks.

Many pieces have gas-assisted seats for convenience, as well as ROM (range of movement) and range limiter adjustments. Pressing stations also offer split resistance and converging axis design. In short, the new SportsArt Fitness Strength Series provides every feature you have ever wanted in a selectorized line, adds several innovations and wraps it in a visually appealing package that will enhance any facility.

SportsArt Fitness
Brian Davidson
National Sales manager — Commercial Sales Division
19510 144th Ave NE, Suite A1
Woodinville, WA 98072
Phone: 800-709-1400
Fax: 425-488-8155
E-mail: [email protected]

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