In this episode, Tony Ueber, CEO of 24 Hour Fitness, discusses his first months on the job, as well as the transformation plan he is spearheading within the company.
Club Industry's second podcast episode features Michael Piercy, the owner of The LAB. You can stream or download the episode at Club Industry's SoundCloud page.
Analysis of more than 2,000 studies shows that obesity rates for rural Americans is increasing faster than those of urban Americans. Health club operators can reach out to this group to help and gain additional revenue by doing so.
Should you rely on SEO — or Google Ads PPC — to grow your wellness business? Actually, “both” is usually a better answer than “either/or.” The whole is greater than the sum of the parts.
Apr 28, 2019
Your customer experience initiative needs to live within your overall strategy rather than just in your marketing messages.
Which plan will lead you to a better future? Plan A is to take more of the existing market, and Plan B is to find ways to appeal to more than the 20 percent of the population who currently lead a healthy lifestyle.
In Club Industry's latest webinar, Listen360's Katie Bossie said that while 80 percent of companies may believe they provide a superior experience, only 8 percent of those companies' customers agree. Ideally, club operators must strive to close...
In Club Industry's latest webinar, Mark Koester, director of fitness at Active Wellness, said that many people drift away from their health club because of boredom, a perceived lack of results or not feeling like they have people or a place that...