Every health club has them. They are the members who haven’t returned to your club even though you are reopened (albeit often at limited capacity) with strict distancing measures and cleaning protocols. They remain on freeze and they don’t seem to be moved to return just yet. In fact, they may not unfreeze and return until they have been vaccinated.
Can you change their mind? If so, how? Or should you be content to engage them outside your doors in some way?
These questions are just a few questions that will be addressed in this panel for Club Industry’s Future of Fitness virtual event March 9-10. Panelists Aaron Moore, director of operations, Vida Fitness; Merikay Marzoni, director of marketing and public relations, Fitness Formula; and Carol Nalevanko, president, DMB, will share what they are doing at their facilities with frozen members. The session will be moderated by Jenny Hymer of MXM.
Register now for this free virtual event by going here. Check out more of the topics that will be addressed by checking out the agenda, which is being updated daily as speakers and topics are confirmed.