Brent Darden, Angel Banos and Jorge Perez Share Their Insights on the Future of the Fitness Industry

Club Industry has put together one-on-one conversations with three insightful leaders that you will get to see and hear at the free Future of Fitness virtual event next week, March 9-10.

In the opening session of the online conference, I will be talking with Brent Darden, interim president and CEO of IHRSA, about the biggest impacts of COVID-19 on the industry, how the industry can reposition itself as an essential service and details about how the GYMS Act could help health club operators. Darden has a background as a club operator and as a partner in the REX Roundtable groups.

Later that morning, Sean Turner, CEO of Les Mills US, will speak with Angel Banos, co-owner of Gold’s Gym SoCal, about how the prolonged gym shutdowns in California have impacted his businesses and how his brand is adapting. Banos opened his first gym with his brother William in 1987 and has grown the brand to multiple locations in Southern California and a membership base of more than 140,000. He has won 80 Gold’s Gym awards for his leadership and innovation.  

On the second day of the event, I’ll be chatting with Jorge Perez, CEO of the YMCA of Greater Cincinnati. He is known for his strategic thinking and program innovation, having served previously at the YMCA of the USA as well as at chapters in Dallas, Indianapolis and Southwest Illinois. He will talk about how COVID-19 has affected YMCAs differently than commercial clubs, how they turned some members into donors and volunteers for the betterment of their community, and where he sees Ys going in the future—including virtual branches.

Make sure to register now by going here.

Suggested Articles:

COVID-19 is still a concern to many consumers, but 80 percent are open to returning to gyms.

During the COVID-19 pandemic, both people who were already active and those who were new to exercise increased their physical activity levels.

Equinox Holding Co. is looking at several funding options, including going public through special purpose acquisition companies.