Two NFL giants are teaming on an initiative in the health and wellness industry as Tom Brady’s TB12 partners with Brandon Marshall’s House of Athlete to co-locate their brands, the companies announced.
The first co-locations will be in Weston, Florida, and Tampa, Florida, before the two brands grow and scale together across new locations and new cities.
TB12 was founded by three-time NFL MVP and seven-time Super Bowl-winning quarterback Tom Brady and his longtime body coach Alex Guerrero. TB12’s mission is to empower anyone to live pain-free and perform their personal best, regardless of age or level of athleticism. The TB12 Method is modeled after the daily habits Brady uses to perform and recover at an elite level, and it is built on Guerrero‘s theory that a holistic approach to health and wellness starts with pliability.
The TB12 Method is a series of healthy daily habits across five pillars, facilitating muscle recovery, injury prevention, and improved performance for anyone with an active lifestyle. TB12 supports clients through an omnichannel approach that incorporates physical TB12 locations in Boston, Florida, and Philadelphia as well as through immersive digital experiences and functional products.
House of Athlete (HOA) was founded by Marshall, who is a 13-year NFL veteran, six-time Pro Bowler, two-time NFL MVP, and host of Inside the NFL on Paramount+. He shared in 2011 that he had been diagnosed with borderline personality disorder, which is a mental illness that is expressed through unstable moods, behaviors and relationships.
Marshall created HOA as an athlete lifestyle brand dedicated to improving both mental and physical fitness.
HOA is anchored by its five pillars of train, fuel, recover, tribe, and mental fitness.
On Jan. 9, HOA launched its app, HOA+, which connects athletes with coaches every day for focused workouts and programming. In addition to providing athletes with the elite training programming and amenities such as nutrition and recovery, HOA+ will guide the conversation of athletes’ mental health found in HOA facilities through regular community-based programming in HOA+.
“House of Athlete and TB12 are two of the most disruptive health and wellness brands sitting at the intersection of performance and mental fitness,” Marshall said in the announcement. “Athletes are considered some of the healthiest people on the planet. This partnership accelerates our mission to bring access to philosophies and methodologies that are typically reserved for the Brandon Marshalls, Tom Bradys and Serena Williamses of the world. Together, TB12 and House of Athlete will help the next generation of pro athletes, and everyday athletes, achieve peak performance.”
The partnership launches as HOA begins the 2023 NFL Combine and Pre-Draft Training. Through the duration of HOA’s Pre-Draft Training camp, TB12 body coaches and physical therapists are working closely with Combine athletes several times each week and providing body assessments to design custom programming for each athlete. The co-locations offer pro performance training, advanced fitness and lifestyle coaching, manual athletic services and IV therapy. Additional services include sports medicine amenities with treatment modalities supported by the latest sports performance and technology software.
The partnership also brings long-time TB12 body coach Bryan Hart to HOA’s Tampa facility where he leads TB12 sessions for NFL Combine athletes. At HOA's Weston facility, NFL Combine athletes are trained by TB12 body coach Rudy Rodriguez. In addition to NFL athletes, MLB athletes will also train at both facilities and have access to TB12 body coach services to prepare for spring training.
“As we expand TB12 into new markets, we are thrilled to be partnering with House of Athlete to make our services more accessible,” said Grant Shriver, CEO of TB12. “Our two brands are well-aligned when it comes to providing a holistic, personalized approach to performance and recovery, something we will continue to champion together through this partnership.”
The newest addition of TB12 body coach services at HOA is rooted in both companies' goals to encourage athletes to dedicate time to muscle recovery to achieve longevity and pain-free living. In addition to professional and elite athletes, TB12 services will be available to all House of Athlete members.