Peloton has launched Row, its long-anticipated rowing machine for at-home use, in pre-sale with orders to begin shipping in December, the company announced on Sept. 20. It also added features to its Peloton Guide.
The Peloton Row retails for $3,195, including shipping and set up. An All-Access Membership, which is required to access content on the Peloton Row, costs $44 per month and allows members to create accounts for the entire household. Existing All-Access Members can access content on the Peloton Row at no additional cost.
This latest Peloton product combines the same software, hardware design, and exclusive content that make up the Peloton’s other products — Bike, Bike+, Tread and Guide — along with a low-impact, full-body cardio and strength workout.
Pre-orders in the U.S. start immediately, with deliveries anticipated to begin in December 2022
"It has always been our goal to offer convenient and engaging workouts wherever, whenever. We've continuously challenged ourselves to create new, differentiated products and experiences for our members and Peloton Row is the latest example," said Tom Cortese, Peloton's co-founder and chief product officer. "I'm proud of the work we've done to enter the rowing category. Peloton Row will introduce more people to this incredibly efficient and effective discipline and keep them motivated no matter where they are on their fitness journey."
Peloton Row's key features include:
- Form assist: Individually calibrated on-screen feedback highlights areas for improvement in real time so members can adjust their form and strengthen their stroke as they row.
- Form rating and insights: Post-class analytics and insights measure performance and progress over time. Members receive a detailed breakdown and rating of form and metrics after each class to help them optimize their rowing technique.
- Personal pace targets: Customizable pace targets contextualize instructors' cues to help members gauge how much intensity is needed at every interval to stay on track.
- 24-inch HD swivel screen: Swivel screen pivots 45 degrees to bring the studio energy into the home and move from Peloton Row to floor-based content like Row Bootcamp and Strength.
- Electronically controlled resistance: Each stroke is frictionless and near-silent.
- Vertical stowability: Safe, sleek, and seamless storage with an included upright wall anchor.
- New content and instructors for all levels: Existing instructors Matt Wilpers and Adrian Williams, along with new instructors Ash Pryor, Alex Karwoski and Katie Wang, lead new class formats such as Instructed Row and Row Bootcamp with Guided Scenic and Live classes coming early next year.
Peloton also rolled out a series of updates to its Peloton Guide, the brand's AI-powered personal trainer and first dedicated strength product. The updates include Rep Tracking, an AI-powered feature that recognizes and counts members’ movements, and Weight Rack, a feature that tracks the free weights in a member’s home and allows Guide to measure the total weight lifted in each movement of a workout to show strength progression over time.
Rep Tracking launches with three new collections on Guide, and new Rep Tracking-enabled classes will be added each week. Peloton Guide is available from $295 including shipping. A Guide Membership at $24 per month or an All-Access Membership at $44 per month is required to access the content and features on Guide.