Peloton launched its first connected strength product, Peloton Guide, the company announced.
The artificial intelligence-enabled device connects to televisions, providing members access to a suite of instructors and the Peloton content library.
Strength has been the fastest growing discipline for Peloton, according to the company. The Peloton strength community is also one of the largest with almost 250,000 members in both unofficial groups and tags focused on strength.
"Over the last couple of years, we've seen the interest in our strength content explode," Tom Cortese, Peloton's co-founder and chief product officer, said in the announcement. "Peloton Guide demystifies strength training to create a more engaging experience that will help members stay motivated. We combined our world-class instructors and class content with the best machine learning technology to create a whole new way to train. This is just the beginning for Peloton strength. Guide will keep getting smarter so it can grow stronger alongside our members."
Peloton Guide uses machine learning, a type of artificial intelligence that uses data to identify patterns and make decisions with minimal input from an engineer, to enhance the Peloton strength class experience. Peloton Guide uses machine learning to help members track their movements and progress.
Members will be able to use their own equipment, weights or accessories and won't need any bulky devices to get started with their strength experience, according to the announcement. Using Peloton Guide, members will receive guidance from Peloton's instructors, programming and technology that will help them better understand and complete strength movements.
The Peloton Guide features:
- Movement Tracker: Powered by machine learning, Movement Tracker is exclusive to Peloton Guide and will be available on hundreds of Peloton strength classes. The feature encourages members to complete the demonstrated exercises and follow the instructors for the entire class. New movements and class types will be regularly added.
- Self Mode: The smart camera technology on Peloton Guide helps members compare their form to the instructor's in real-time. Members can choose how to view themselves to easily make corrections and adjustments during class.
- Body Activity: Body Activity will show members which muscle groups they recently worked. Based on their Body Activity, Peloton will recommend classes focused on the muscle groups that need training to help members have a more well-rounded training experience.
- Voice activated: Members can stay focused on their workouts and control Peloton Guide hands-free. Members can wake up Peloton Guide, then start, stop, rewind or fast forward through a class.
- Member-controlled privacy: Peloton members will always have control over the camera and microphone. Members can put Peloton Guide to sleep, slide the cover over the camera, and even turn off the mic via a physical switch to ensure members only share what they want to share.
Peloton also expects to update and enhance Peloton Guide continuously by constantly training the machine learning model on new movements and disciplines and adding new instructor-led training programs and classes.
Peloton Guide will include the new Peloton Heart Rate Band for an overall bundle price starting at $495. The membership runs $12.99 per month, providing access for up to five people in a household. The membership is no extra cost to existing members.