Peloton has appointed Dustin Grosz as chief executive officer of Precor, a wholly owned subsidiary of Peloton, effective immediately, the company announced on Feb. 14.
In addition, Frank O’Rourke is now senior vice president of global sales.
Grosz, who has served as interim CEO since Dec. 12, 2022, has more than 30 years of experience in the fitness industry. He will report to Dion Camp Sanders, chief emerging business officer of Peloton.
In the announcement, Saunders said: “Dustin’s appointment as CEO marks an important milestone signaling the next chapter for Precor. He has a proven track record leading companies through transformational growth, and a deep knowledge of the fitness and wellness industry. As interim CEO, Dustin has already had a positive impact on the organization bringing to bear his strong experience in global supply chain and distribution, manufacturing, and sourcing strategies. Dustin’s immediate focus will be to return Precor to a position where it generates positive free cash flow.”
Last week, Grosz sent a letter to customers introducing himself and sharing that Precor is now a stand-alone subsidiary of Peloton.
In the letter, he wrote: “I couldn’t be more thrilled to have joined Precor at this point in its journey. With my 30 years of operations and general management experience in the fitness equipment industry, and my proven track record of successfully leading turnarounds, I’m confident you are going to start seeing more efficiencies around our manufacturing and supply chain processes and a streamlining of how we do business with you.”
Grosz previously served as president and COO of Core Health & Fitness where he led the restructuring of a $180 million business. From 2011 to 2019, Grosz also served as president and COO of Star Trac. Prior to that, he was president and CEO of StairMaster where he transformed an underperforming product line in the first year of management, according to Peloton. He has also held several positions at Nautilus Inc.
In addition to the news about Grosz, Peloton announced that Frank O’Rourke has joined Precor as senior vice president of global sales. Based in the United States, O’Rourke will report directly to Grosz and will oversee Precor’s global sales and go-to-market strategy to transform and grow the company’s sales and distribution relationships across multiple geographies. O’Rourke brings more than 30 years of experience in the fitness industry and has held several senior leadership and sales management positions at Core Health & Fitness and Nautilus Inc.