Motus Consumer Insights has been acquired by Vi Labs, an enterprise artificial intelligence company for digital health, according to a Dec. 12 announcement from Vi Labs, New York. The purchase price was not disclosed.
Motus Consumer Insights is a member acquisition analytics, site selection and marketing BI company.
The merger of the two data-centric platforms will benefit the customers of both companies by providing an end-to-end solution that identifies the ideal prospects for acquisition and a roadmap to engage, retain and increase the lifetime value of their customers, according to Vi Labs.
"The benefit to our enterprise customers is one of the most exciting elements to this partnership," Vi Labs founder and CEO Omri Yoffe said in the announcement. "Both Vi and Motus share a strong commitment to leveraging data and AI to create more effective connections with members and improve healthy outcomes that deliver a clear ROI to our customers. We have already begun the platform integration for both companies and will be releasing enhancements throughout the next 12 to 18 months to Motus’ already strong offering. We are excited to launch an AI-powered platform that drives the full lifecycle from acquisition, engagement, retention and upsells for our current and future customers."
Pete Stipher, who was president of Motus and now is executive vice president at Vi Labs said that Motus had been positioning itself over the past four years as the alternative to traditional member acquisition and site selection, built on a data platform that forecasts and optimizes acquisition decisions.
For now, it is business as usual for the company, he told Club Industry, and current customers won’t have to do anything.
"We couldn't be happier to have a parent company like Vi that shares our common values as a company and helps us provide our customers resources to disrupt how member life cycles are measured and optimized to deliver a maximum ROI," he said.
Vi’s suite of services includes Vi-Engage, Vi-Enterprise and now Vi-Acquire (formally MOTUS). Vi Engage is Vi's AI-powered platform that helps digital health enterprises increase member engagement, retention, lifetime value and overall health outcomes.
Motus Consumer Insights proprietary algorithms provide its clients with a 360-degree view of their markets, identifying the highest value prospects for acquisition at the household level and determining how, when and where to deliver marketing messages that will increase the probability of converting new customers.