Mike Chaet, a consultant in the fitness industry, died the week of July 26, according to an announcement on the LinkedIn page of Club Marketing & Management Services Inc. (CMS), the consulting firm he founded.
Chaet, often referred to as the Club Doc, had been in the fitness industry since 1965. He spoke at various industry events, including Club Industry and IHRSA.
The Club Marketing & Management Services Inc. LinkedIn page posted the following announcement:
"It is with great sadness that the CMS family announce the passing of our founder, mentor and most importantly our friend, Mike Chaet. I first met Mike in 1982 at a small gym in Roy, Utah. The owner who I had known for many years had asked me to look at the operation and coincidently, Mike was also there. I assumed when I met him that he was part of the staff, but as I was leaving, he approached me and explained that he was also a fitness industry consultant and wondered if I would come to Montana and talk with his group of clients. I immediately told him no, but those of you who knew Mike know that he never took no for an answer. Finally, I agreed, and the result is a 40-year friendship and partnership. Mike retired from CMS a little over 10 years ago, but we regularly talked about the industry, life and what it all means. May we all remember him as a pillar of our industry with a legacy of many grateful clients and friends who benefited from his wisdom and knowledge. Mike you be missed but never forgotten." Mark Davis
David “Patch” Patchell-Evans, founder and CEO of GoodLife Fitness in Canada, was a long-time friend of Chaet. He sent out the following remembrance of Chaet, which Club Industry is running in full with minimal edits:
There is probably no other single individual who was responsible for helping more clubs achieve success than Mike Chaet, aka The Club Doc. Mike was the founder and chairman of the board of Club Marketing & Management Services Inc. (CMS), a worldwide consulting firm for the fitness industry.
Mike worked in the club industry since 1965 and was involved in every conceivable level of club operation, from front desk worker to chief executive officer of a public corporation. As a consultant, Mike helped develop and manage more than 2,500 clubs worldwide.
I hired Mike as a consultant back when I had 15 GoodLife Fitness clubs. His help was formidable for 20+ years. He was probably one of the first people to develop a business system that could run clubs from the ground up. It was his help at the beginning that enabled GoodLife Fitness to grow to become Canada’s largest fitness club chain and one of the largest in the world, with nearly 400 clubs. He enabled me and others to build the fitness industry in Canada, and to create and nurture careers for countless fitness professionals.
Mike started his career working for Los Angeles Athletic Club along with one of the early founders of our industry, Richard "Duke" Llewellyn. He got a solid backing in the club business, and he was an all-around athlete as well. Mike was an American racquetball champion, he ran a marathon, and he had a black belt in karate.
Mike had a master’s degree in exercise physiology and a PhD in business. His PhD thesis revolved around preparing a system for running fitness clubs. He went on to use his experience in fitness club operations, along with his academic and sports background, to create an educational system that helped many people flourish.
However, Mike’s greatest skillset was his huge level of empathy, his honesty and his level of caring. He got to know the people he worked with and, while he had the business side covered, he also helped us flourish as human beings.
I met Mike at Club Industry, further grew our relationship at IHRSA, and I literally moved to Helena, Montana, for two weeks to be coached by him on a daily basis. I remember him as an early protégé of Stephen Covey, even before Covey had written a book. Mike and I would spend hours going over Covey videos and discussing how to put that into business.
I must have flown Mike to Canada 50 times to help GoodLife as the business grew. I know countless others in the industry who travelled around the world to attend conferences Mike held in Montana. Mike would then jump on a plane and visit their clubs, no matter how far away. He had more airmiles than anyone I knew. The last time I saw Mike was at the Augie’s Quest fundraising event at IHRSA. Augie was also a great friend of his. His list of friends, and the people and businesses he has impacted greatly and transformed, goes on and on.
Club Doc changed the course of thousands of clubs and truly transformed and elevated our industry. After 43 years in the business, I really can’t think of anyone who influenced as many others in how they operated in business. I know a lot of successful people in the fitness industry who would share the exact same sentiments as I have here.
Mike helped start IHRSA by travelling around the eastern United States with former IHRSA executive director John McCarthy doing seminars and promoting the fitness industry.
Mike died peacefully with his children and his loving wife Mary by his side. It’s appropriate that he left this world on his own terms with his loving family all around and knowing that he made a huge difference in the world. He was as happy in the end as he had been throughout his life. There are so many people who will miss him … I know that I will miss him more than these words can even express.