Group exercise company Les Mills filmed its Les Mills Live London group exercise event in virtual reality, allowing anyone from around the world to soon experience a highlights package of the two days, the company said.
The virtual reality version of the event, held Oct. 22-23, will be available on META’s Quest platform as an immersive Omnifitness experience, allowing more than the 5,000 people who were in attendance to discover what it’s like to be in the middle of a BODYPUMP, BODYCOMBAT or other Les Mills workout.
Held at ExCeL. Arena in London, the Les Mills Live London fitness festival was the largest stop on the brand’s world tour, which celebrated the return of live workouts after two years of COVID restrictions, the company said.
Two hundred fifty Les Mills instructors led attendees through 10 Les Mills classes.
The event also included an Athlete’s Village that featured VR workout areas, refueling stations, product activations, plus meet and greets with the stars of the show.
"As the fitness industry continues to recover, appetite for authentic social connection is driving people back into live workout experiences, which provide a sense of community and motivation that can't be replicated online,” Les Mills CEO Clive Ormerod said. “Live fitness is back and it's bigger than ever."