EoS Fitness is moving into Texas for the first time with plans for “a steady buildout” of new gyms and a move of its headquarters from Phoenix to Dallas, the company announced on May 23. The company did not share how many clubs it plans to build in Texas.
EoS Fitness will bring its 42,000-square-foot clubs into the Dallas/Fort Worth and Houston areas, starting with a club in Euless, Texas, that will open in late 2022. Euless is a suburb between Dallas and Fort Worth. It will open at least two more clubs in 2023, one in DeSoto, Texas (a suburb south of Dallas), and one in Forth Worth, Texas, according to the company.
"EoS Fitness is putting down roots in Texas, and we're bringing with us our energy and excitement for accessible and affordable fitness," EoS Fitness CEO Rich Drengberg said in the announcement. "We're investing in building out the fitness and wellness communities EoS is known for. We're passionate about elevating our members' fitness experience with a support system focused on helping them have fun while they develop daily fitness habits they feel great about."
In January 2019, EOS Fitness received a $120 million one-loan debt facility from New York-based lender Golub Capital to refinance and ultimately expand its club footprint in the United States. At that time, EoS had 30 locations across Phoenix, Las Vegas and Southern California.
Today, the company has more than 100 locations open or planned in Arizona, California, Florida, Nevada and Utah. Its clubs offer equipment, workout classes, personal training options, and at-home workouts starting at $9.99 per month.
The company’s new corporate office provides a more centralized location for national support to its gyms across the country and for support of the growth planned in Texas, according to the announcement.
Club Industry has reached out to EoS to find out how many of the corporate staff will move to Dallas.