ClubCorp, Dallas, has a new name: Invited. It’s part of a rebrand for the lifestyle hospitality company that is meant to emphasize the brand’s value of acceptance, the company said in an April 22 announcement.
“Invited is not just a name. It’s everything we are,” Invited CEO David Pillsbury said in the announcement. “We are Invited because, from the golf courses to the tennis courts, from fine dining to family hang time, we connect and create communities attracting members from diverse backgrounds that share similar passions and pursuits. We create clubs and experiences that combine exceptional amenities and unmatched service with a friendly and welcoming spirit. We want our members, guests and team members to know that Invited is where they belong.”
Invited includes fitness centers in many of its more than 200 private golf and country clubs, city and stadium clubs in North America. The facilities often also include workspaces, handcrafted cuisine, resort-style pools, tennis and pickleball facilities and golf lounges. It has 430,000 members and approximately 20,000 peak-season employees.
The new name and logo convey the appropriate hospitality emotion and appeal to match the lifestyle and hospitality service that the company and its members and guests have become accustomed to, according to the announcement.
“Invited is so much more than just golf courses, tennis and pickleball courts, and pools," Pillsbury said. "This company connects to diverse social, charitable, family and business elements of a community. That only happens successfully when true, meaningful connections are made. We take great pride in creating places, events and opportunities in which our clubs have become pillars and hubs of that activity in the communities that our members call home.”