Planet Fitness Reports 60 Percent Usage Rate At Its Reopened Clubs

Planet Fitness
Planet Fitness has reopened 800 locations since May 1, reporting overall average membership levels have remained relatively consistent compared to the day clubs reopened, while both joins and cancels have increased compared to the same time last year.

From the day that some Planet Fitness locations were allowed to reopen on May 1, Planet Fitness has reopened 800 of its more than 2,000 locations with a club usage rate of about 60 percent compared to the same time period last year, the Hampton, New Hampshire-based company announced on June 2. The usage rate was for clubs that had been opened for at least two weeks. The reopened clubs are in 30 states and one Canadian province. An additional 200 locations may be able to open by mid-June, Planet Fitness said.

Overall average membership levels have remained relatively consistent compared to the day stores reopened, while both joins and cancels have increased compared to the same time last year, the company shared.  

(Read a story about how COVID-19 has affected Planet Fitness.)

The company has implemented the following safety measures at the reopened locations:

  • Increasing the number of sanitization stations and making them more visible by adding signage
  • Using disinfectant listed by the Environmental Protection Agency as being effective against COVID-19
  • Requiring staff to walk the facility every 20 minutes to clean and sanitize high-touch areas
  • Asking members to use the Planet Fitness mobile app to check-in
  • Marking certain pieces of cardio equipment as being temporarily out of use so social distancing standards can be met
  • Placing new signage throughout each club to share the company’s sanitizing and distancing guidelines

As of March 31, 2020, Planet Fitness had more than 15.5 million members and 2,039 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama, Mexico and Australia. 

 

 

 

 

 

 

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