IHRSA Releases Lobbying Playbook for Health Club Operators and Alliances


IHRSA, the trade association and lobbying organization for commercial health clubs, has released a playbook for club operators and members of state fitness alliances who want to lobby lawmakers in their states about the importance of the fitness industry.

The playbook, “4 Phase Lobbying Strategies to Plan Your Alliance’s Activities,” divides the year into four phases, sharing lobbying efforts to focus on in each phase.

The playbook covers how and when to influence policies related to health clubs, how to build relationships and how to structure advocacy efforts. It also offers a checklist to help sort and define legislative priorities.

The playbook is free to IHRSA members and non-members. You can download it here.

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