D1 Training Plans To Open 13 Clubs By End Of 2020

(Photo courtesy D1 Training. ) D1 Training expects to open another 13 locations this year despite the COVID-19 situation.

D1 Training, Nashville, Tennessee, plans to open 13 locations through franchising by the end of 2020, the company announced.

The company, which was founded in 2001 to offer athletic-based training, began franchising in 2016. It has 43 locations open with an additional 99 in development across 26 states. In 2019, the company signed 66 franchise agreements and increased year-over-year sales by 20 percent.

D1 Training recently awarded three multi-unit agreements. Franchisee Randy Colley will bring four locations to Colorado debuting in Cherry Hills, Littleton, Lone Tree and Aurora while franchisee Jason Carmichael is set to debut two locations in the North Denver area.

D1 Training was founded by former NFL player Will Bartholomew and will add more NFL players to its business. In Florida, NFL players Tre Boston, Jaylen Watkins and Sammy Watkins are set to bring two locations to Fort Myers and Cape Coral.

“Our incredible network of franchise partners, coaches, and corporate franchise team have served as a guiding light for our brand as we navigated through the ever-changing landscape of the pandemic and the impact it has had on fitness industry,” said Dan Murphy, COO of D1 Training. “Our strength, resiliency, and ability to innovate and adapt has allowed us to remain steadfast and focused on our growth. There was no ‘off-season’ – rather, it was an opportunity to reevaluate and improve our development strategy. We’re committed to emerging stronger than ever before as we push forward with new openings and signed agreements in this post-COVID era.”

Amid the pandemic, D1 Training accelerated the launch of its D1toU online, virtual training app and remote program in partnership with TrainHeroic, which now services more than 24,360 members. As its facilities begin to safely reopen across the nation, it also has secured vendor partnerships with Sorinex Equipment, Plae and Zybek.

The brand was recently ranked in Entrepreneur Magazine’s Franchise 500 and was named a Top 30 Gym in America by Men’s Health Magazine. D1 Training has been endorsed by the NFL Players Association as an approved training facility and is a preferred partner of the National Academy of Sports Medicine.

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