Gold’s Gym SoCal, Los Angeles, plans to grow its network faster in the next five years than it has ever done in its 35 years as a Gold’s Gym franchisee, the company announced on Oct. 7. The company did not share how many clubs it will open during that time, but the growth effort will begin with the opening of three new locations by early 2022.
“Despite the challenges brought on by 2020 due to the pandemic, Gold’s Gym SoCal persevered in order to keep fulfilling the needs of the fitness communities we’ve helped build and foster for over three decades,” said Angel Banos, CEO of Gold’s Gym SoCal who owns the company with his brother Willy Banos, who is Gold’s Gym SoCal COO. “Now we’re making up for time lost because of the pandemic by accelerating our expansion and introducing new, top-tier fitness experiences for our members across Southern California. We are thrilled about this new chapter of growth.”
Kicking off the growth is a 38,000-square-foot facility in the Northridge Fashion Center in Northridge, California. That facility is in pre-sale ahead of its opening slated for this winter. Soon after Northridge opens, the company will open clubs in Cerritos, California, and Rancho Cucamonga, California.
The growth will continue with the expansion and renovation of eight of its 20 existing clubs between October 2020 and the end of 2022.
Gold’s Gym SoCal also will expand and update eight of its 20 existing clubs between October 2020 and the end of 2022, according to the announcement. Renovations will occur at its locations in Uptown Santa Barbara, Goleta, Downtown Los Angeles, Thousand Oaks, Fullerton, Arcadia, Long Beach and Culver City. Upgrades will vary by location, with major projects including add-on expansions to both indoor and outdoor exercise spaces, installations of high-tech new equipment, the addition of indoor functional turf training areas, full interior remodels and more.
“The fitness industry has evolved significantly since we opened our first Gold’s Gym in North Hollywood back in 1987,” said Angel Banos. “Our growth since then has been driven by our willingness to embrace our members’ wants and needs as they have changed over time. We’re heading into a new era that promises to exceed our members’ already-high expectations of us in terms of the quality of our facilities and the overall experience we deliver. The best is yet to come.”