TRUE Fitness Acquires Paramount Fitness, Expands into Strength Category

Paramount product lines will be integrated under the TRUE Fitness brand and TRUE Fitness will manage and maintain service on most of the Paramount products
<p>Paramount product lines will be integrated under the TRUE Fitness brand, and TRUE Fitness will manage and maintain service on most of the Paramount products.</p>

TRUE Fitness Technology Inc., O'Fallon, Missouri, announced its expansion into the strength category on Monday with the acquisition of Paramount Fitness, Los Angeles.

The acquisition of Paramount, which announced its exit from the industry in August, complements new TRUE strength products that were introduced earlier in October, according to a media release from the company.

"Our customers have confidence in our products and have been asking for a comprehensive solution," TRUE CEO and Founder Frank Trulaske said. "I believe we can maintain our commitment to TRUE's cardio and flexibility while diversifying with innovative strength engineering and design. The addition of Paramount gives us additional core products so we can expand quickly in the strength category."

Trulaske accelerated TRUE's planned move into the strength category by adding industry strength designer Joe Ellis in late 2014. Ellis designed new concepts into production and developed the TRUE FORCE line, which was introduced in September.

Paramount was founded in 1954 and has distribution in more than 60 countries. The company offers commercial fitness items including single, dual and multi-stack selectorized weight machines, functional trainers, plate-loaded products plus free weight benches, racks and accessories. 

Paramount product lines will be integrated under the TRUE Fitness brand. Founded in 1981, TRUE Fitness will manage and maintain service on most of the Paramount products.

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