We’re moved by delighting you and your members and providing you with innovative solutions to engage them. For nearly three decades we’ve driven fitness forward. We continue that heritage every day by advancing what’s possible in design innovation, member experience, and service—all so they keep coming back and moving forward.

Take a moment and think how far the industry has come in the past 30 years. Consider all the ways it’s grown and truly come into its own. Fitness is a cultural force. It’s a movement—one we joined as a proud participant in 1980.

We began by launching the first ergonomically sound rowing machine, and we’ve been moving with the natural motion of the human body ever since. Every breakthrough product and service we’ve brought to the industry has always put fitness first.

And it shows. We’ve done more than simply introduce new products; we’ve introduced entirely new categories, such as the industry’s first elliptical trainer, the Elliptical Fitness Crosstrainer™ (EFX®), in 1995, along with the user-defined Adaptive Motion Trainer® (AMT®) in 2007. They’ve done great things for the industry.

But, more importantly, they’ve done great things for the people who use them. That’s the end result we strive for—constant improvement for every participant in the fitness movement. It guides us as we pioneer and push the possibilities of fitness equipment for members and owners alike.

A perfect example of our commitment to introducing the latest technology is our new Experience Series™ 880 Line. Its touch-screen console and simple, intuitive interface draws your member deeper into their workouts. It’s a reliable fitness solution that gets more powerful the longer you own it.

We look forward to you experiencing our latest innovations, ones that you and your members will be excited about.
Booth No. 1347

This company is an exhibitor at IHRSA and an advertiser in the February 2012 issue of Club Industry.

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