American Council on Exercise Launches Fitness Challenge Program


American Council on Exercise (ACE) has launched the Presidential Active Lifestyle Award (PALA+) Challenge to help individuals achieve the requirements for PALA+.

PALA+ is a program put together by the President's Council on Fitness, Sports and Nutrition (PCFSN) to encourage Americans to make being active part of their everyday lives.

ACE launched the PALA+ Challenge this month because May is National Physical Fitness and Sports Month.

"At ACE, our job is to arm individuals with the tools for engaging in safe and effective exercise regardless of their current fitness level," ACE CEO Scott Goudeseune said in a news release. "National Physical Fitness and Sports Month is the perfect opportunity for Americans to kick-start a healthier and more active lifestyle. ACE has a vision of the world devoid of the obesity epidemic that is threatening our quality of life. This challenge is just one more way we empower all Americans to live their most fit lives."

The ACE PALA+ Challenge targets exercise beginners to help build body strength, cardiovascular endurance, gain muscle definition, lose weight, improve health and increase energy. With weekly guides, instructional videos and expert advice via Twitter, ACE is offering guidance and motivation for every day of May.

"We are excited that ACE has launched the ACE PALA+ Challenge as a way to engage even more Americans to start a healthy lifestyle by completing PALA+," PCFSN Co-chair Dominique Dawes said in a news release. "The President's Council is constantly looking for opportunities to promote our mission, and this collaboration will bring our messaging to millions of Americans."

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