ABC Fitness Solutions Expands Portfolio with Purchase of Fitness BI

Fitness BI technology will be integrated into a new suite of solutions and services under the offering ABC Performance Insights Data Warehouse-as-a-Service.(Image courtesy ABC Fitness Solutions)

ABC Fitness Solutions LLC, Little Rock, Arkansas, has acquired Fitness BI, San Francisco, the company announced on April 8. The purchase price was not announced.

Fitness BI is a data warehouse-as-a-service platform providing advanced business intelligence and reporting solutions. The purchase will accelerate ABC’s plans to enhance standard reporting capabilities across its portfolio of products as well as build a robust suite of business insight offerings and related services that help establish a single source for critical business decision-making, according to the announcement.

Fitness BI brings enhanced capabilities to ABC that provide customers with more powerful analytical tools to streamline data collection and interpretation for smarter decision-making in less time, the company said. Starting April 8, Fitness BI technology will be integrated into a new suite of solutions and services under the offering ABC Performance Insights Data Warehouse-as-a-Service (DWaaS).

“ABC sees the critical role data can and should play in helping operators thrive today and transform their member experience in the future,” said Bill Davis, president, and CEO of ABC. “The Fitness BI team has been a long-time partner in our mission to provide club operators with the insights needed to make informed choices. The acquisition is a natural progression in our relationship and accelerates planned enhancements to our standard club management reporting capabilities. Furthermore, it presents an opportunity for us to build a more robust suite of offerings and related services that become a “single source of truth” for customers managing the intelligence required to make critical business decisions.” 

The new ABC Performance Insights DWaaS creates flexible solutions that bring added tools and options to ABC’s existing standard reporting features native to each product in the ABC Club Management Suite. Club operators can now choose to use ABC’s Performance Insights DWaaS to bring multiple data sources together into detailed reports and highly visual and intuitive dashboards aimed to improve decision support.

“We’re excited to become a part of the ABC family,” said Robert Jackson, founder and CEO of Fitness BI. “From day one, we've been dedicated to providing our clubs and staff with the actionable insights they require to grow and transform their business. Working alongside ABC, we'll have the opportunity to support the fitness industry at scale and to continue developing new applications for our new ABC Performance Insights DWaaS offering.”

Fitness BI is the latest in a series of strategic acquisitions by ABC that it has undertaken to provide clients with a more holistic tightly integrated suite of solutions that streamlines club operator’s businesses and supports the delivery of a Total Fitness Experience for their members.  In July, ABC purchased GymSales as its member acquisition module to capture, nurture and convert prospective members. In August through an exclusive partnership with Openpath, ABC introduced ABC Door Access by Openpath as part of its club administration module. Integrated access control solution makes it possible for health clubs to implement hands-free entry to improve safety and sanitation. In September, it purchased Trainerize, which is the keystone to its member engagement module.

ABC rebranded in October, changing its name from ABC Financial Services to ABC Fitness Solutions. The company is owned by Thoma Bravo, a private equity firm focused on investing in software and technology companies. It purchased ABC in 2017.  

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