TRENDS

Franchising is making a major impact on today's fitness industry, but is that impact more positive or negative? Find out what three fitness leaders think about franchising in the latest edition of our Follow the Fitness Leaders series.

Find out what four fitness leaders think health club owners need to do to best prepare their businesses for Generation Z, or those consumers 21 years old and younger.

Every business faces liability risks, and the health club industry is no exception. Three leaders share what they consider today's biggest liability risk for the industry in the latest edition of the Follow the Fitness Leaders series.

Social media has become an important part of engaging members today, but not all social media platforms are alike. This week's edition of Follow the Fitness Leaders shares which social media platform these health club leaders find work best for...

The obesity problem in the United States continues at an epidemic proportion. Two-thirds of American adults are overweight or obese, according to the Centers for Disease Control. In the latest edition of our Follow the Fitness Leaders series, four...

Some of the fitness industry's biggest trends have also become the biggest sources of ancillary revenue for the leaders who responded to this week's Follow the Fitness Leaders question.