TRENDS

Information and updates on growing and current fitness trends.

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OSU: One University’s Mission to Be America’s Healthiest Campus

Apr 25, 2019

Oklahoma State University set a goal to be the healthiest campus in the country, and it is making strides to improve the wellness of students by getting more social.

Follow the Fitness Leaders: Bad Advice Offered in the Fitness Industry

Apr 12, 2019

Information is more accessible and abundant than ever before, but how does a fitness professional know which tips to embrace and which to disregard? In this gallery, six leaders in the health club industry warn against bad but commonly shared...

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How Intermittent Fasting Can Help Your Members with Weight Loss

Apr 02, 2019

Yo-yo dieting is a slow road to failure. Today's refined fasting methods can help your members safely and effectively lose weight while retaining lean body mass and the energy levels necessary for workouts.

Follow the Fitness Leaders: Business Investments That Have Proved Most Worthwhile

Apr 01, 2019

Six leaders in the health club industry share which investments—such as equipment purchases, corporate policies and renovation projects—have most positively impacted their respective businesses.

Follow the Fitness Leaders: Failures that Led to Success

Mar 19, 2019

Often, failure is not the opposite of success as much as it is part of one's journey to being sharper and more resilient. In this gallery, six fitness leaders share their "favorite failures" that later bred success.

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Aquatic Fitness Amenities Can Boost Retention and Referrals at Your Health Club

Mar 05, 2019

When it comes to recovery, aquatic exercise delivers proven results. While pools once seemed out of reach for most health clubs, modular pool technology has lowered the entrance bar to deliver new revenue streams to clubs of all sizes.

Follow the Fitness Leaders: Execs Share Their Favorite Customer Service Secrets

Mar 04, 2019

The importance of quality customer service can never be overlooked or undervalued in today's competitive health club industry. Find out which customer service tactics have helped six fitness leaders build happy member bases within their businesses.

6 Nutrition Trends You Will See in 2019

Feb 26, 2019

Nutrition plays a large role in being healthy and losing weight, which is why each new diet fad can cause concern. Here are the latest nutrition trends you’ll be seeing in 2019.