TRENDS

Information and updates on growing and current fitness trends.

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Follow the Fitness Leaders: Business Investments That Have Proved Most Worthwhile

Apr 01, 2019

Six leaders in the health club industry share which investments—such as equipment purchases, corporate policies and renovation projects—have most positively impacted their respective businesses.

Follow the Fitness Leaders: Failures that Led to Success

Mar 19, 2019

Often, failure is not the opposite of success as much as it is part of one's journey to being sharper and more resilient. In this gallery, six fitness leaders share their "favorite failures" that later bred success.

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Aquatic Fitness Amenities Can Boost Retention and Referrals at Your Health Club

Mar 05, 2019

When it comes to recovery, aquatic exercise delivers proven results. While pools once seemed out of reach for most health clubs, modular pool technology has lowered the entrance bar to deliver new revenue streams to clubs of all sizes.

Follow the Fitness Leaders: Execs Share Their Favorite Customer Service Secrets

Mar 04, 2019

The importance of quality customer service can never be overlooked or undervalued in today's competitive health club industry. Find out which customer service tactics have helped six fitness leaders build happy member bases within their businesses.

6 Nutrition Trends You Will See in 2019

Feb 26, 2019

Nutrition plays a large role in being healthy and losing weight, which is why each new diet fad can cause concern. Here are the latest nutrition trends you’ll be seeing in 2019.

Follow the Fitness Leaders: How to Cultivate a Signature Culture Within Your Fitness Business

Feb 21, 2019

The success or failure of virtually every aspect of a fitness business—such as employee turnover and member retention—can hinge upon the quality of that business's culture. Find out how seven fitness leaders have developed unique cultures within...

Your Health Club Members Are Your Best Online Marketing Resource

Feb 19, 2019

In today's climate, health club owners can ask for no better marketers than a cadre of happy members commenting online about their experiences. However, the world of online reviews is littered with sinkholes and requires poise and careful...

Nutrition: The Element Most Health Clubs Miss in the Fight Against Obesity

Jan 22, 2019

For healthy living, proper nutrition is just as important—if not more so—than exercise. Too few health club operators offer more nutrition guidance than supplements in their pro shops, but these club operators are some of the exceptions.

How the NAC Opens Its Doors to People Whether or Not They Can Pay Full Price

Jan 15, 2019

One high-end health club doesn’t shut its doors to low-income people or those going through temporary financial hardships; instead, it offers a scholarship program that other health clubs can emulate.

Follow the Fitness Leaders: Advice for Entrepreneurs Looking to Start a Fitness Business

Jan 14, 2019

Fitness business professionals face many questions and potential challenges when they begin to consider their own path to business ownership. In this gallery, four fitness leaders share their advice to anyone who hopes to become a successful...