TRENDS

Information and updates on growing and current fitness trends.

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The Fitness Industry’s 80 Percent Annual Trainer Turnover Problem Has a Solution

Sep 03, 2019

The fitness industry has a high personal trainer turnover rate for multiple reasons, one of which is the lack of hands-on training that trainers receive before being certified, according to W.I.T.S.

Follow the Fitness Leaders: How Execs Select New Equipment for Their Clubs

Sep 03, 2019

In this edition of Follow the Fitness Leaders, five industry executives detail the processes behind their equipment-purchasing decisions.

Follow the Fitness Leaders: Execs Share Best Cost-Saving Strategies

Aug 28, 2019

In this installment of Follow the Fitness Leaders, five industry executives share which deliberate cost-saving strategies have most improved their businesses in recent years.

Follow the Fitness Leaders: How Execs Stay Personally Connected to Their Members

Aug 15, 2019

In this new edition of Follow the Fitness Leaders, four industry leaders explain how they remain visible and approachable with their members—in addition to responding to positive and negative feedback.

The Future Is Wellness? No, the Future Is Healthcare and Fitness Integration

Aug 06, 2019

Health club owners and staff with an eye toward the future need to attend this unique event that shares the expertise of your peers, physicians and others in the healthcare community with the goal of creating better outcomes for your members and...

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The Rise of Gen Z in the Workforce and How the Fitness Industry Can Respond

Jul 15, 2019

Generation Z is set to comprise 20 percent of the workforce in 2020. Their expectations and motivations are different from millennials, which will require some adaptations from millennials, Gen X and boomers.

Follow the Fitness Leaders: Execs Share Motivations for Entering the Industry

Jun 28, 2019

In this latest edition of Follow the Fitness Leaders, six industry leaders share their motivations for entering the industry and how those motivations have evolved throughout their careers.

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The Top 5 Trends in Fitness, According to SCW Survey

Jun 25, 2019

A survey of SCW MANIA attendees throughout the year has yielded their picks for the top 20 fitness trends. This first article in a four-part series shares the top five fitness trends.

Follow the Fitness Leaders: Execs Forecast Big Data Trends

Jun 17, 2019

In this latest edition of Follow the Fitness Leaders, six industry leaders predict what kind of influence data will have in the fitness industry during the next five years.

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Give Your Club a Competitive Edge by Embracing Community and Customization

Jun 08, 2019

It is a challenge to compete in an ever-growing digital marketplace, but health clubs can continue to thrive by focusing on the elements that a digital apps and content cannot deliver. While connections can be forged online, there remains a real...

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