Self-care, recovery and restoration are showing up in trend reports as priority subjects for your health club members in 2019. Likewise, these trends should also be priorities for your business. A significant percentage of members will drop off due to pain, injury, stiffness and fatigue. However, operators can easily offer myofascial release (inflammation of the body's soft tissues) treatment options for these members and, as a result, turn around their pain and those retention rates.
In late 2018, Fitness Premier, Manteno, Illinois, partnered with Myobuddy Massager by offering Myobuddy Massager kits to its club members during member appreciation days. This incorporated recovery programming into Fitness Premier’s facilities as part of monthly and quarterly check points for members.
The appreciation day kits include materials, support and demo products to offer free massages with the Myobuddy Massager Pro, which aims to relieve muscle pain and increase circulation—pre- or post-workout. Fitness Premier sold out of its initial recovery bundle, recouped its initial spending and is now rolling the program into more clubs in 2019.
“My members have started using a Myobuddy Massager and purchasing them for home use, and it’s increased retention and traffic and decreased injuries at my club,” Mike Orwig, owner and operator of three Fitness Premier clubs, said. “We’ve had the idea to do something like this for our members and partner with a recovery tool for some time now, but the other products on the market seemed too intense or too expensive or too hard to use. When I tried a Myobuddy Massager, I instantly knew it was perfect for us and our members.”
Orwig said he’s also used the Myobuddy Massage to treat his own shoulder injury.
“Just two months ago, I couldn’t lift my arm over my head without screaming in pain,” he said. “I was told I needed shoulder surgery. I have used the Myobuddy Massager on my shoulder two to three minutes per day for the last two months along with topical ointment and some band work. Now, I can do overhead presses. My range of motion has completely reversed and is almost back to normal mostly due to the massager.”
For your members, Myobuddy also offers programming and support for one-on-one recovery sessions as well as small, medium or large group recovery classes.
Another opportunity is to purchase the product at wholesale and sell to members for an additional revenue stream.
Self-care and recovery are just as important within an exercise routine as the very exercise itself. Offer your members recovery, and they will keep coming back and, often, with friends. Most importantly, recovery services will differentiate you from your competitors while enhancing your overall offerings.
BIO
MyoBuddy Massager Pro, the solution to your intense workouts, is a personal percussive massager that combines vibrational massage with cutting-edge vibration technology—boosting workout recovery and restoring muscle function. It’s the tool of choice for top fitness professionals and clinical practitioners. Learn more here.
